Overview

It’s a growing discussion: data and its place in business.

Modern customers require more responsive and personalised service through channels with which they are comfortable with. Massive data collection efforts and technology have made the analysis of customer behaviour, marketing effectiveness and business strategy easier for SMEs.

Learn the basics of monitoring your digital marketing – from setting up Google Analytics to understanding what the data means. It can help you understand website touchpoints, how to monitor for success and create website traffic.

This will aid companies in crafting an agile marketing approach that will be effective in growing their digital landscape.

Speaker’s Profile

Ms. Francine Martindale

Managing Director, Content & Systems Pte Ltd

Francine Martindale is a Registered Management Consultant in Singapore, specialising in Branding and Marketing. She has a background in media production and content creation and has worked with both large multinationals, SMEs, as well as start-ups. Having run a digital brand analytics start-up herself, and studied Marketing Management at Harvard University, she is well-positioned to help business owners navigate the sometimes confusing world of digital marketing.

Ms. Sudha Thiagarajan

Manager, Business Advisory, SME Centre@SICCI

Ms Sudha is a Manager, Business Advisory with SME Centre and she enjoys assisting Aspiring Entrepreneurs and SMEs to leverage based on the possibilities for growth. She also adds value to SMEs by sharing business knowledge and trends.

Sudha holds a Bachelor Degree in Communication and Media Management. She has vast experience in developing initiatives for product development, marketing, and customer management in the Social Enterprise Sector.

She believes that assisting SMEs to identify their challenges will propel them to think out of the box and eventually lay the best platform to embrace new opportunities.