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Start UP

Start UP

SG initiative was introduced on 1st May 2017, targeting first time entrepreneurs and start-ups. Part of this initiative is the Start-up SG Founders scheme which first time entrepreneurs with innovative business ideas can pursue. Previously known as ACE for start-ups,...

BRAND BUILDING IN THE DIGITAL AGE

BRAND BUILDING IN THE DIGITAL AGE

This master class introduces the concept of brand building in the connected economy. It covers the essential components of how strong brands are built and nurtured.