SG initiative was introduced on 1st May 2017, targeting first time entrepreneurs and start-ups. Part of this initiative is the Start-up SG Founders scheme which first time entrepreneurs with innovative business ideas can pursue. Previously known as ACE for start-ups, it supports innovative ideas that is either new or has potential to disrupt the existing market.

Through this enhanced scheme, first time entrepreneurs may obtain support in the form of mentorship support and startup capital grant mentorship support and startup capital grant mentorship and startup capital grant of $30,000 when entrepreneurs invest $10,000 (3:1 ratio) This scheme will be administered by 17 Accredited Mentor Partners, who will mentorship support and startup capital grant mentorship support and startup capital grant select applicants based on the uniqueness of business concept, feasibility of business model, strength of management team, and potential market value. select applicants based on the uniqueness of their business concept, feasibility of the business model, strength of the management team and potential market value. Aspiring entrepreneurs, looking to understand more on this initiative may reach out to SME Centre@SICCI at 65080 147 or sme@smecentre-sicci.sg