Friday, June 26 2020, 02:30 pm - 03:30 pm
Webinar – Branding to sell when no one is buying


Faced with the prospect of slow growth, companies are confronting a ‘new normal’. In the midst of uncertainty, entrepreneurs and sales leaders are trying to overcome the challenges and continue to keep their business afloat. People and companies need a new mindset.

Join us to hear from experts on strategies required to acquire new customers while retaining the existing. In addition, you will learn the importance of building trust to fast track your business selling.


  • Help business owners to address key areas through Business Model Canvas
  • Understand your Unique Selling Proposition (USP)
  • Ease of Communication within stakeholders
  • Discover the 3 Mistakes that push customers away
  • 5 Steps of story priming to get customers to want to buy what you are selling


Ms Yasmine Khater, Founder, Sales Story Method

Yasmine Khater is a sales storyteller and serial entrepreneur who has helped senior leaders in over 120 organisations, using stories to stand out and attract more customers, inspiring their internal team and grow their business.

Armed with a degree in psychology and communications, she is an aspiring “armchair” neuroscientist who loves to study how to improve sales by applying discoveries about the brain. Yasmine comes from a mixed heritage and has lived in seven countries and travelled to nearly a quarter of the world.  Crafting and sharing stories has helped her sell her ideas, crowdfund, land speaking engagement and press.

Over the last decade, Yasmine has worked with brands like DBS, Salesforce Essilor, Linkedin, Credit Suisse, ClubMed, Danone and GoJek. She is the founder of the Sales Story Method, the Host of the Sales Story Podcast and developed the 30 Day Fearless Challenge to help leaders unleash their courage.

Mr Phua Shi Jiang, Senior Manager, Business Advisory, SME Centre@SICCI

SJ Phua is a people-oriented professional with more than 10 years’ experience in the service industry. He has strong problem-solving skills coupled with initiative and accuracy. This leads to high customer satisfaction and facilitates the development of strong customer relationships.

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