Tuesday, June 21 2022, 02:30 PM - 04:30 PM
Digital Marketing Series: Social Media Marketing Strategy for Business In 2022

Hosted by: Aaron Wan

2.20pm – 2.30pm: Registration
2.30pm – 2.40pm: Introduction
Host:  Aaron Wan
Acting Team Lead , Business Advisory
2.40pm – 3.50pm: How to grow your SME through social media marketing
Speaker:  Walter Lim
Founder and Chief Content Strategist
Cooler Insights Pte Ltd
3.50pm – 4.10pm: Cash is king, content is everything
Speaker:  Mohamed Sadli (Momo Li)
Manager, Business Advisory
4.10pm – 4.30pm: Questions And Answers


Learning Outcome:

  • Understand how social media channels like Facebook, Instagram, Tiktok, Linkedin, Youtube & others work

  • Building a social media marketing funnel to influence your prospect

  • Map to a social media management plan

  • Recognise some guiding principles for content creation
  • Identify the co-relation between money spend for ads digitally and importance of the creation of fresh content

Speakers’ Profile

Walter Lim

Founder and Chief Content Strategist, COOLER INSIGHTS PTE LTD

Founder of digital marketing agency – Cooler Insights, Walter and his team helped close to 90 companies in various content and social media marketing areas. Clients including MNCS, public listed companies, government agencies and SMEs.  Walter is also a ACTA-certified trainer and former NHB scholar, who regularly conducts social media marketing and content marketing training with organisations. He has been invited to speak at Google, Microsoft and Facebook. Till date, he has conducted more than 290 workshops and trained more than 5,500 individual worldwide.

Mohamed Sadli (Momo Li)

Manager (Business Advisory), SMECENTRE@SICCI

Genuine, passionate and resourceful consulting professional, Momo has over 7 years of combined experience in direct sales, consultancy, training and business directorship. Momo has helped many SMEs explored digital content conceptualization and brand re-alignment and also assist SMEs with digital transformation. He is hyper-focused on fact-finding to assess underlying issues pertaining digital marketing/social media adoption and effectiveness. Being a multiple skilled and experienced professional, he is able to recommend pragmatic solution to help his client to resolve their business challenges through focusing of thorough fact-finding and use of effective assessment methods.