Digital Marketing Series: Social Media Marketing Strategy for Business In 2022
[Programme:
Hosted by: Aaron Wan
| 2.20pm – 2.30pm: | Registration |
| 2.30pm – 2.40pm: | Introduction Host: Aaron Wan Acting Team Lead , Business Advisory SMECentre @SICCI |
| 2.40pm – 3.50pm: | How to grow your SME through social media marketing Speaker: Walter Lim Founder and Chief Content Strategist Cooler Insights Pte Ltd |
| 3.50pm – 4.10pm: | Cash is king, content is everything Speaker: Mohamed Sadli (Momo Li) Manager, Business Advisory SMECentre @SICCI |
| 4.10pm – 4.30pm: | Questions And Answers |
Learning Outcome:
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Understand how social media channels like Facebook, Instagram, Tiktok, Linkedin, Youtube & others work
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Building a social media marketing funnel to influence your prospect
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Map to a social media management plan
- Recognise some guiding principles for content creation
- Identify the co-relation between money spend for ads digitally and importance of the creation of fresh content
Speakers’ Profile
Walter Lim
Founder and Chief Content Strategist, COOLER INSIGHTS PTE LTD
Founder of digital marketing agency – Cooler Insights, Walter and his team helped close to 90 companies in various content and social media marketing areas. Clients including MNCS, public listed companies, government agencies and SMEs. Walter is also a ACTA-certified trainer and former NHB scholar, who regularly conducts social media marketing and content marketing training with organisations. He has been invited to speak at Google, Microsoft and Facebook. Till date, he has conducted more than 290 workshops and trained more than 5,500 individual worldwide.
