Reinvent Your Business Model
How to seize transformative growth in the new disruption
Series 2: 3 February @ 2.30pm
How do you intend on pursuing transformative growth for your business?
Studies have shown that majority of companies have done so through business model innovation. Established SMEs can conceive, implement, test and roll-out world changing products and services just as well. Learn to create new business model targeting an entirely new customer.
Your go-to-market strategy brings together all of the key elements that drive your business: sales, marketing, distribution, pricing, brand development, competitive analysis and consumer insights. Beyond which, you will learn more about fine-tuning the go-to-market approach based on customer targeting and market segmentation.
It’s time to learn how to pivot and grow stronger in your business.
- Understand the needs and the buying cycles of your target customer
- Learn how to identify your target market
- Gain insights on how to create a unique value proposition
- Connect and understand what matters to your target customers and position your brand
- Transform customer behaviours and operational data into business insights
- Leverage on business analytics to make informed decisions amid a dynamic environment
Dr. Nina Tan, Managing Director, Business Intelligence and 8nalytics Pte. Ltd.
Dr. Nina Tan graduated with MBA and PhD in Business Management, in addition to a Chartered Accountancy qualification. She was awarded by Association of Trade and Commerce as Singapore Top 100 Entrepreneur in 2021. Nina has held senior management position and is a successful serial Entrepreneur who garnered more than 25 years of experience in Multi-National Corporations, Listed Companies, GLCs, Healthcare, and Audit Firm.
She has garnered more than 2 decades of transformational leadership experience in various fields. With her vast Global experience and unique training techniques, Nina has authored syllabuses that are used to train entrepreneurs in ASME’s Pmax and Skills Future Programs. She is a certified PMC business advisor and a prolific trainer. She currently teaches Strategy, Financial Accounting and Corporate Entrepreneurship & Innovation in SMU University.
Mr Syed Saleem Ali Shah, Manager, Business Advisory, SME Centre@SICCI
Mr Shah has advised many SMEs, start-ups and aspiring entrepreneurs across different industries / sectors in enhancing productivity and fund-raising. Actively participating in external talks and “walking the ground”, he has assisted SMEs / start-ups in navigating the various forms of assistance which are offered by the Singapore government. With his experience and knowledge in investments / early fund-raising, he has helped companies to scale up and expand their operations, both locally and overseas.