Thursday, December 12 2019, 02:30 pm - 05:00 pm
Make your Content Work

Is your digital marketing content representing your product and services well? Structuring your content is crucial to attract new audience and to retain existing customers. Hear from our speakers who will share on leveraging the Google framework to create effective content for a successful marketing campaign. Learn how to execute the created content on digital platform especially YouTube and Facebook.


  • Learn marketing content strategies and ways to execute them effectively
  • Crafting content for specific objectives
  • Latest industry digital marketing trends and the importance of Digital innovation
  • Showcase of successful SME case studies

Target Audience

  • SME owners / Leaders
  • Entrepreneurs
  • Marketing Managers / Executives

Speakers Profiles 

Mr Sebastien Lepez, Founder & CEO, Jolt Digital

Seb is a digital marketer with 17 years of experience in both client & agency management. Jolt Digital was set up in July 2018 as a digital marketing agency that focuses on delivering higher ROI to clients powered by humans and technologies. Prior to creating Jolt Digital, Seb was leading digital marketing and brand marketing efforts across APAC for one of Johnson & Johnson’s most digitally sophisticated brand, ACUVUE. Before working as a marketer, Seb spent 13 years in media agencies where he led accounts and drove digital adoption across APAC and EMEA for well-known brands and advertisers: P&G, HP, Tiger Airways, Singapore Navy, and ANZ bank.

Business Advisors

Mr Phua Shi Jiang, Senior Manager, Business Advisory is a people-oriented professional with around 10 years’ experience in the customer service industry. He has strong problem-solving skills coupled with initiative and accuracy. This leads to high customer satisfaction and facilitates the development of strong customer relationships. Shi Jiang has joined the SME Centre@SICCI with the intention to build stronger rapport amongst the SME community.

Mr Stephen Nathan, Manager, Business Advisor has over a decade of experience in managing business and client relations in several industries including Commercial Banking and F&B. His current focus is on helping employers meet their hiring and training needs and to tap onto Government initiatives that help them advance in their business. He delivers workshops, focusing on helping SME owners be aware of Workforce Singapore (WSG) initiatives such as Adapt & Grow and Hiring & Training assistance programmes.

Privacy Statement

The SME Centres are an initiative under Enterprise Singapore and that all information, personal or otherwise, provided to or collected by the SME Centres will be disclosed to Enterprise Singapore and is vested in the interest of Enterprise Singapore at all times. By giving your details herein you consent that Enterprise Singapore/SME Centre@SICCI may use, process and disclose all information, personal or otherwise, that is provided by or collected from me, to its agents, partners, and/or authorised service providers, for the purposes of government policy and grant reviews, SME Centre programme activities and customer satisfaction surveys, and SME Centre programme audits.