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Internationalisation Series: Brand Protection

23 January, Wednesday @ 2:30 pm - 5:00 pm

Free

Discovering pitfalls to safeguard brand and product!

Overview 

As reported by Mark Monitor, globally 47% of brand owners lose sales revenues as a result of counterfeit.

When Singapore companies expand into overseas markets such as China and S.E Asia where fakes are prevalent, products are very much prone to counterfeit and grey marketing. Many brand owners are caught off-guard in foreign market. They often lose their rightful revenues, suffer brand erosion and product liability. 

Join us in this session & learn from the Expert Speaker about: 
• Identifying issues faced by brand owners
• What is Brand Security
• How companies can prevent costly issues when venturing overseas

And also hear from our SME Centre Business Advisors who will go through on,
• Evaluating overseas markets and formulating market entry strategies
• Different business cultures within the region
• Government Schemes & Grants available to help in financing overseas expansion

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” (Jeff Bezos – Amazon) 

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” (Warren Buffett).

Target Audience 
• Business Owners
• Brand Owners & Strategists
• C-suite Executives
• Marketing Agencies & Professionals

Learning Outcomes
• Understand the different types of Intellectual Property (IP) 
• Establish strategies to increase sales and prevent loss in revenue
• Cultural factors to look out for, when doing business overseas

Speaker Profile 

Expert Speaker

Mr Ng GuanKai (GK) is the Director of Nabcore. He is a Brand Security Solution Strategist who has worked with Brand Owners for the past 10 over years, to implement applications that prevent losses due to counterfeiting and grey marketing both Online & Offline. 

GK is passionate about sharing his insights and empowering companies to increase brand value and protect their products. He designs suitable authentication solutions for FMCG, Electronics and Automotive sectors. Till date about 100 million products have been protected so that consumers can easily verify genuine ones. He has provided solutions in China, Malaysia, Myanmar, Singapore, Vietnam, Cambodia and United Kingdom. 

Before starting Nabcore, GK was a General Manager in a Business Consultancy firm for 6 years spearheading anti-counterfeiting and brand protection solutions for Start-ups, SMEs, MNCs and Governments. 

Business Advisors

Mr Matthew Kumar, Manager, Business Advisory, enriches aspiring entrepreneurs, start-ups and SMEs through customised advisory to improve their business efficiency. Matthew lends a listening ear to the concerns faced, and business owners have benefited through personalised advisory. Having run his own small scale business prior to joining the SME Centre, he is able to provide apt solutions. With his experience from TRAVEL & LEARN PROGRAMME TO JAKARTA, INDONESIA, he is keen to assist and educate SMEs on the Culture of doing Business in Jakarta through case studies and examples.

Mr Stephen Nathan, Manager, Business Advisory with SME Centre@SICCI focuses on helping employers meet their hiring and training needs and to tap on to Government initiatives that help them advance in their business. He delivers workshops, focusing on helping SME owners be aware of Workforce Singapore (WSG) initiatives such as Adapt & Grow and Hiring & Training assistance programmes.

If you are experiencing any difficulties registering please fill up the Online Form

 

Details

Date:
23 January, Wednesday
Time:
2:30 pm - 5:00 pm
Cost:
Free
Event Category:

Organizer

SMECentre@SICCI
Email:
sme@smecentre-sicci.sg
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