Wednesday, January 31 2024, 03:00 PM - 05:00 PM
Go-To-Market: Japan – Unveiling Myths & Navigating Business Landscape In Land Of The Rising Sun

Event Introduction:

Japan is the world’s third-largest economy (after the U.S. and China) with a sophisticated business environment and advanced infrastructure.

She has been one of the fastest-growing economies in the world and is home to technology and product innovation, with these markets continuing to expand. This makes it highly attractive for long-term business investment.

As Japan faces various social issues including a declining birth rate, an ageing population and regional disparities, there is a strong need for digital innovation and diversified business sectors. While opportunities abound, laws and various procedures related to setting up a business in Japan can be complex for foreign firms.

Join us with our expert speaker as we embark on a journey to explore the various business opportunities in the Land of the Rising Sun.

Key Learning Points:

  • Understanding Japan’s Business Culture
  • Opportunities for Singapore Businesses in Japan and Guidance on Business Setup
  • Exploratory Visit into Japan





2.30pm – 3.00pm


3.00pm – 3.15pm


3.15pm – 3.45pm Go-To-Market: Japan
Unveiling Myths & Navigating Business Landscape In
Land Of The Rising Sun
Mr Aaron Wan
Team Lead, Partners for Business Growth
3.45pm – 4.45pm

Go-To-Market: Japan
Unveiling Myths & Navigating Business Landscape In
Land Of The Rising Sun
Mr Nee Pai Chee
Former Counsellor (Commercial) to Japan

4.45pm – 5.00pm

Question & Answer

5.00pm Onwards

Light Refreshments


Speakers’ Profiles:

Mr Nee Pai Chee, Former Counsellor (Commercial) to Japan

Navigating the dynamic landscapes of Japan and China, Mr Nee’s journey unfolds significantly in Tokyo, marked by roles as Counselor (Commercial) at the Singapore Embassy and active participation in the Japan-Singapore Free Trade Agreement negotiation. Managing relationships between SembCorp Group and Japanese partners as General Manager (Tokyo), Mr Nee solidified a commitment to fostering connections between overseas industrial parks and Japanese manufacturers.

Expanding expertise into China, pivotal roles as the Founder of Vertene Pte Ltd, Vice President at Ascendas-Singbridge, and later, Vice President at Sino-Singapore Guangzhou Knowledge City Investment & Development Co., Ltd, showcase a versatile skill set in industry development, investment promotion, and strategic initiatives, shaping sustainable urban spaces in both nations. Noteworthy contributions extend to pivotal positions as Assistant Chief Operations Officer at Trek 2000 International Ltd and General Manager (Investment & Planning) Pearl River Delta at CapitaLand Limited, fostering a network promoting Singapore enterprises’ investments across South China.

Culminating with a broader perspective, Mr Nee served as Regional Director (North Asia & Pacific) and Deputy Director (Infrastructure Business, Env Services) and Counselor (Commercial) at the Singapore Embassy in Tokyo. With a deep understanding of Japan’s business dynamics, participation in trade agreement negotiations, and representation in key forums, this multilingual luminary stands poised to contribute profoundly to the ongoing dialogue on business development in both Japan and China, embodying the spirit of collaboration and success.

Mr Aaron Wan, Team Lead, Partner for Business Growth (SME Centre@SICCI)

Mr Aaron Wan joined the Centre in November 2017. Prior to joining as a Business Advisor, Aaron had worked in listed companies and social enterprises in the Furniture, Training and FMCG sectors. He has progressively taken up roles ranging from Account Manager and Project Sales Manager to Brand Representative.

Experienced Team Lead with more than five years of experience advising businesses on solutions to their challenges and business propositions, Aaron is currently providing business development advice to a group of high growth potential SMEs in charting their three-year strategic growth plans.