Tuesday, April 18 2023, 02:30 PM - 04:30 PM
Digital Marketing Series: 2023 Digital Marketing Strategies

Event Introduction:
This event reveals to B2B business owners the tips, tricks and trends in social media and how different social networks work for various audiences. It will also discuss best practices for content creation on specific digital marketing channels and free Kickstarter tools for creation.

Note: Please bring along your personal laptops for this workshop.


Hosted by: Regina Lim



2.00pm – 2.30pm Registration
2.30pm – 2.40pm: Introduction
Host: Ms Regina Lim
Manager, Business Advisory
2.40pm – 3.10pm Boost Your Business with Digital Marketing (Social Media)
Mr Syed Ali
Manager, Business Advisory
3.10pm – 4.15pm Tips, Tricks and Trends on Social Media and Best Content Practices
Mr Walter Lim
Founder and Chief Content Strategist
Cooler Insights Pte. Ltd.
4.15pm – 4.30pm Questions & Answers

Key highlights:

  • Brand building and positioning
  • Optimisation of website leads and conversions
  • Evaluating customer journey for improved digital marketing results

Speakers’ Profile

Mr Walter Lim, Founder and Chief Content Strategist (Cooler Insights Pte. Ltd.)

Founder of a digital marketing agency – Cooler Insights, Walter and his team helped close to 90 companies in various content and social media marketing areas. Clients include MNCS, public-listed companies, government agencies and SMEs.  Walter is also an ACTA-certified trainer and former NHB scholar, who regularly conducts social media marketing and content marketing training with organisations. He has been invited to speak at Google, Microsoft and Facebook. To date, he has conducted more than 290 workshops and trained more than 5,500 individuals worldwide.

Mr Syed Ali, Manager (Business Advisory) (SME Centre@SICCI)

Throughout his career, Syed Ali has engaged businesses and created connections through marketing and events around the world. He has worked with SMEs, multinationals, associations, and governments, identifying their needs, creating opportunities, and helping to build their networks. He joined SME Centre with the inspiration to enable as many small businesses and aspiring entrepreneurs as possible to grow and achieve their dreams.