Monday, April 08 2024, 03:00 PM - 05:00 PM
AI-Driven: Creating Marketing Content-at-Scale with Gen.AI for SMEs

Event Introduction:

Been hearing all about GenAI but unsure where to begin? Fret not, this session features an easy-to-follow introduction to this ground-breaking technology!

SME Centre@SICCI partners with WE Communications in this workshop where we share an overview of GenAI and its benefits and potential pitfalls in creating content for your business.

Learn various tips and tricks on how to efficiently use GenAI tools when creating content that will put your company and brand out there!

Key Learning Points:

  • ​Creating Content-at-Scale Beneficial to Your Company
  • ​Kickstarter GenAI Tools
  • ​Guide on Free AI tools such as ChatGPT and Adobe Firefly

This workshop is Part 2 of our Digitalisation and Artificial Intelligence Series.




2.30pm – 3.00pm


3.00pm – 3.05pm


3.05pm – 4.05pm

Creating Content at Scale with GenAI
Ms Jane Chang
Associate Director, Innovation

Ms Dewi Sriwahyuto
Senior Client Manager

WE Communications Singapore

4.05pm – 4.35pm

SME Centre@SICCI Group-Based Upgrading Projects
Manager, Business Advisory

4.35pm – 4.45pm

Question & Answer

4.45pm – 5.00pm

Light Refreshments & Networking


Speakers’ Profiles:

Ms Jane Chang​, Associate Director, Innovation Lead (WE Communications Singapore)

With over 10 years of cross-disciplinary experience, Jane is a seasoned visual communications and content production professional, specifically in the areas of branding, video and animation production, spatial, as well as interactive experiences.

Currently the Innovation Lead, she fronts a team testing, iterating, and driving new creative products and solutioning for clients and internal methodologies. These include content at scale (STACK), learning & development community building (Boost), as well as video content marketing. With a track record of successfully leading projects and accounts for clients such as Google, Visa, P&G, JLL, Accenture, and OCBC, she is a strong believer in the power of storytelling to create meaningful and immersive experiences.

Ms Dewi Sriwahyuto, Senior Client Manager (WE Communications Singapore)

Dewi was a journalist before she moved into the realm of Content Marketing and Client Servicing and has been a strategic content marketer for the last 9 years. During her seven-year stint at Singapore Press Holdings, Dewi collaborated with notable brands such as DBS, Singapore Airlines, MCL Land, Samsung and Destination New South Wales to ideate and execute end-to-end content marketing campaigns that have bagged awards in the marketing and publishing domain.

Here at WE, Dewi focuses on securing new business for the company’s varied product offerings that centers on content and communications, which caters to businesses that are looking to share its brand messaging in both the Digital and Corporate spaces.