Tuesday, February 21 2023, 02:30 PM - 04:30 PM
Digital Marketing Series: 2023 Digital Marketing Strategies

Hosted by: Oscar See

2.20pm – 2.30pm: Registration
2.30pm – 2.40pm: Introduction
Host:  Oscar See
Team Lead , Business Advisory
2.40pm – 3.50pm: The Three Digital Marketing Pillars For B2B Business Owner
Speaker:  Walter Lim
Founder and Chief Content Strategist
Cooler Insights Pte Ltd
3.50pm – 4.10pm: Boost Your Business Digitally with Government Support
Speaker:  Syed Ali
Manager, Business Advisory
4.10pm – 4.30pm: Questions And Answers


Workshop Outline:

1) Make Your Website Conversion Friendly

  • How to clearly and simply communicate your USP and offer
  • Best practices in User Experience (UX) and User Interface (UI) designs
  • Analysing your user behaviours
  • Ways to enhance brand trust, reduce risk, and drive profitable actions

2) Attract Web Traffic Through Valuable Content

  • Identify right search keywords that your client uses
  • Build user-focused content pillars and content hub topics
  • How to craft the 5 most valuable content types

3) Build Marketing Funnel around Your Customer Journey

  • How to map out your customer persona
  • How to evaluate your customer’s buying journey
  • Ways to build a content matrix to match your marketing goals and KIs

Speakers’ Profile

Walter Lim

Founder and Chief Content Strategist, COOLER INSIGHTS PTE LTD

Founder of digital marketing agency – Cooler Insights, Walter and his team helped close to 90 companies in various content and social media marketing areas. Clients including MNCS, public listed companies, government agencies and SMEs.  Walter is also a ACTA-certified trainer and former NHB scholar, who regularly conducts social media marketing and content marketing training with organisations. He has been invited to speak at Google, Microsoft and Facebook. Till date, he has conducted more than 290 workshops and trained more than 5,500 individual worldwide.


Syed Ali 

Manager (Business Advisory), SMECENTRE@SICCI

Throughout his career, Syed Ali has engaged businesses and created connections through marketing and events around the world. He has worked with SMEs, multinationals, associations, and governments, identifying their needs, creating opportunities, and helping to build their networks. He joined SME Centre with the inspiration to enable as many small businesses and aspiring entrepreneurs as possible to grow and achieve their dreams