SPIN-ing to Winning: Crafting An Effective Business Proposal After A Client Meeting
Overview
The purpose of a proposal is to obtain the buy-in of the decision makers and increase the possibility of a sales closure.
The business proposal stage is a crucial phase of winning the deal but it is highly influenced by the information you have gathered about the client. Without a convincing proposal, the decision makers may delay their response or may end up comparing you with your competitors.
Learn the strategies of asking the right questions in order to draft an attractive proposal to clinch high value deals and learn how to pen clients’ needs, wants and their challenges into an attractive proposal that increases sales closure rate.
This session will cover the following content:
• Understand your customer profile well
• Know how to use the SPIN methodology
• Tips for crafting winning business proposals
Target Audience
• Directors
• Start-up Founders
• Marketing Managers
• Marketing Executives
• Sales Professionals
Learning Outcomes
• Understand your customer’s profile
• Investigate the needs of your clients through SPIN
• Develop an effective proposal to increase sales closure rates
Expert Profile
Ms Renee Tan is the Managing Director and Trainer of Rendeur, with a unique background in science, psychology and business in her past education and work.
She attained top sales in 2013, closing more than $1 million sales for the APAC office in her B2B media company. She handled several portfolios in multiple sectors such as Life Sciences, Healthcare, Mining, Energy, Supply Chain, Hedge Funds, Private Banking amongst many others.
Her network of clients include the government, MNCs, Singapore Airlines, Keppel, SingTel, DHL, NUS, AXA Insurance and A.S. Louken.
She founded H.E.R Entrepreneur which aims to inspire, educate and empower women entrepreneurs who are transitioning in their career to starting a family.