Discover how SMEs are using TikTok to drive real revenue—not just views. In this focused 3-hour workshop, our partner, Mr Lucas Low from GEX Academy will break down the psychology behind content that triggers buying decisions, how livestreaming dramatically boosts conversion rates, and how any business can build a simple TikTok sales funnel that consistently […]
In today’s crowded marketplace, facts and features alone no longer sell — stories do. This session helps business owners understand how storytelling transforms ordinary products into meaningful experiences that connect with customers on an emotional level. Participants will discover how to craft and communicate their unique brand story in ways that inspire trust, curiosity, and […]
SME Centre@SICCI, Taproot and NTUC's e2i have partnered together in this workshop to equip SMEs in professional services with practical knowledge and actionable strategies to leverage influencer marketing as a powerful business growth tool. Key Learning Points: Understand how influencer marketing applies beyond retail and F&B, and why it is increasingly relevant for service-based industries. […]
