In today’s fast-evolving digital landscape, generative AI (GenAI) tools such as ChatGPT, Gemini, and Claude are transforming how SMEs manage content creation, market research, business analysis, and customer service.
Yet, many businesses are not getting the most out of these tools — simply because they’re asking the wrong questions. Irrelevant or inaccurate outputs due to ineffective prompting can lead to wasted time, misinformed decisions, and missed opportunities.
Thus, SME Centre@SICCI partnered with Capelle Consulting to curate this workshop that will equip SME leaders, marketing managers, admin and operations professionals with the necessary skills to craft effective, high-impact prompts that generate accurate, relevant, and actionable outputs.
Key Learning Points:
- Science and Structure Behind Great Prompts (and What to Avoid)
- Tailored Prompts for Marketing, Sales, Human Resources, and Customer Engagement Through Prompt Frameworks (like Role-Instruction-Context-Output)
- Live Demonstrations and Real-World SME Case Studies
- Ethics and Limitations of Using GenAI in Business
Programme:
| Time | Agenda |
|---|---|
| 2.30pm onwards | Registration |
| 2.30pm – 3pm | AI Prompting for SME Productivity Mr Kok Min Chuen Learning Consultant and Corporate Trainer Capelle Consulting |
| 3pm – 3.30pm | From Readiness to Results: Leveraging AI Toolkits and Financial Schemes for SMEs Ms Regina Lim Manager, Business Advisory SME Centre@SICCI |
| 3.30pm – 4.30pm | Light Refreshments & Networking Session |
Speakers’ Profiles:
Mr Kok Min Chuen
Learning Consultant and Corporate Trainer
Capelle Consulting
Min Chuen, fondly known as MC, is a natural presenter and trainer. Skilled at designing program flows that engage participants, he maximises the learners’ experience, making each session dynamic and memorable.
MC is also passionate about sustainability, inspiring hundreds of participants to shift their mindset towards a sustainable lifestyle and contribute to sustainability initiatives within their organisations. In addition to his expertise in sustainability, MC has a strong passion for teaching digital, data skills, and AI. He regularly teaches courses on data visualisation using tools like Power BI and introduces participants to generative AI tools such as ChatGPT and Copilot. His engaging teaching style helps learners grasp complex concepts, enabling them to harness the power of technology in their professional and personal lives.
Ms Regina Lim
Manager, Business Advisory
SME Centre@SICCI
Regina previously worked as a Debt Counsellor before transitioning into the role of a Business Advisor at SMEC@SICCI. Her experience in this field has allowed her to evaluate a wide range of individuals and enterprises.
Having previously dealt with businesses and clients facing debt problems, she understands the difficulties that SMEs face. Her goal with the SME Centre is to assist small businesses, start-ups and aspiring entrepreneurs to reach their goals by providing sound professional assistance.
