In today’s fast-paced digital landscape, Artificial Intelligence (AI) is no longer a futuristic concept—it’s a practical, powerful tool that businesses can use to attract and retain customers.
In this session, our brand expert will perform a short brand readiness diagnostic that allows participants to assess their own brand and marketing maturity across areas such as differentiation, innovation focus, distinctiveness/ IP and measurement.
This session will also explore AI technologies that can help you break through language, cultural, and digital barriers to connect more effectively with your targeted market. Whether you’re just starting to explore social media to reach out, or looking to scale your existing efforts, this session will equip you with actionable, AI-powered strategies to unlock growth and stay ahead of the curve.
Key Learning Points:
- Gain Insights Into Your Brand’s Readiness and Growth Opportunities.
- Receive a Clear Step-By-Step Marketing Action Plan with No Advanced Technical Background Required.
- Localise Your Brand with Top AI Tools such as DeepSeek, ChatGPT, and MarX.
Programme:
| Time | Agenda |
|---|---|
| 1.30pm – 2pm | Registration |
| 2pm – 2.30pm | AI, Branding and Digital Marketing Mr Viknesh Venga Manager, Business Advisory SME Centre@SICCI |
| 2.30pm – 3.30pm | Brand as a Business Growth Engine: Unlocking Competitive Advantage for SMEs in the Age of AI Ms Pooja Grover Consultancy Director DIA Brand Consultants Pte Ltd |
| 3.30pm – 4.30pm | AI-Powered Marketing: A Cross-Border Growth Guide for Singapore SMEs Mr Hendrick Ho CEO, AI Marketing System MarX TECH Pte Ltd Co-Founder, Digital Marketing SEOciety Pte Ltd |
| 4.30pm – 5pm | Light Refreshments & Networking |
Speakers’ Profiles:
Ms Pooja Grover
Consultancy Director
DIA Brand Consultants Pte Ltd
Pooja Grover has over 20 years of experience in strategic brand building in Singapore, working with SMEs, family-owned businesses, multinational corporations, and public sector organisations. She partners with leadership teams to strengthen brand positioning, drive growth, and build sustainable, future-ready brands.
She has led engagements across customer research, brand strategy, digital and content marketing, employer branding, and business transformation. Her sector experience includes Manufacturing, Technology, Retail, F&B, and Healthcare, amongst several others.
Pooja holds a Postgraduate Diploma in Marketing Management and a Professional Diploma in Asia Pacific Management from the National University of Singapore. She is a Certified Professional Management Consultant (PMC) recognised by Enterprise Singapore and holds certifications in Corporate Sustainability, Artificial Intelligence, Intellectual Property, and Digital & Social Media Marketing.
Mr Hendrick Ho
CEO, AI Marketing System
MarX TECH Pte Ltd
Co-Founder, Digital Marketing
SEOciety Pte Ltd
Mr Hendrick Ho, CEO of MarX TECH Pte Ltd and Co-Founder of Asia’s only integrated marketing agency that combines social impact with results-driven, AI-powered digital marketing. With over a decade of experience driving national and cross-border campaigns across platforms such as Facebook, Instagram, TikTok, and Rednote. He has helped businesses—from SMEs to MNCs—grow and expand into the China and Southeast Asian markets.
In addition to his role as the CEO/Co-Founder, he also teaches at various educational institutions in Singapore, including the Singapore Management University, where he shares industry insights on digital marketing, AI applications, and regional market strategies. He is excited to share how SMEs can harness the power of AI to strengthen their digital presence, drive measurable growth, and compete more effectively in the region.
Mr Viknesh Venga
Manager, Business Advisory
SME Centre@SICCI
Viknesh Venga is a business advisor at the SME Centre@SICCI. With more than 10 years of experience in sales, business development, and client engagement across FMCG, industrial packaging, and construction sectors, he works with small and medium enterprises (SMEs) to help them strengthen business fundamentals and pursue sustainable growth.
Leveraging his commercial background, Viknesh provides practical advisory support in areas such as business strategy and planning, productivity improvement, digitalisation, manpower optimisation, and access to relevant government support schemes. His industry experience enables him to offer grounded, outcome-oriented guidance that aligns business goals with execution realities.
Prior to his advisory role, Viknesh held senior sales and business development positions where he drove revenue growth, managed key accounts, and delivered large-scale projects. This hands-on experience allows him to better understand the challenges faced by SMEs and to translate strategies into actionable solutions.
Viknesh is committed to helping SMEs improve competitiveness and build long-term business resilience.