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DTSTART;TZID=Asia/Shanghai:20260408T140000
DTEND;TZID=Asia/Shanghai:20260408T170000
DTSTAMP:20260517T144513
CREATED:20260306T072727Z
LAST-MODIFIED:20260316T111709Z
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SUMMARY:From Brand to Growth: How AI and Digital Marketing Are Transforming SMEs
DESCRIPTION:In today’s fast-paced digital landscape\, Artificial Intelligence (AI) is no longer a futuristic concept—it’s a practical\, powerful tool that businesses can use to attract and retain customers. \nIn this session\, our brand expert will perform a short brand readiness diagnostic that allows participants to assess their own brand and marketing maturity across areas such as differentiation\, innovation focus\, distinctiveness/ IP and measurement. \nThis session will also explore AI technologies that can help you break through language\, cultural\, and digital barriers to connect more effectively with your targeted market. Whether you’re just starting to explore social media to reach out\, or looking to scale your existing efforts\, this session will equip you with actionable\, AI-powered strategies to unlock growth and stay ahead of the curve. \n\n\n\n\n\n\nKey Learning Points: \n\nGain Insights Into Your Brand’s Readiness and Growth Opportunities.\nReceive a Clear Step-By-Step Marketing Action Plan with No Advanced Technical Background Required.\nLocalise Your Brand with Top AI Tools such as DeepSeek\, ChatGPT\, and MarX.\n\n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n1.30pm – 2pm\nRegistration\n\n\n2pm – 2.30pm\nAI\, Branding and Digital Marketing\nMr Viknesh Venga\nManager\, Business Advisory\nSME Centre@SICCI\n\n\n2.30pm – 3.30pm\nBrand as a Business Growth Engine:\nUnlocking Competitive Advantage for SMEs in the Age of AI\nMs Pooja Grover\nConsultancy Director\nDIA Brand Consultants Pte Ltd\n\n\n3.30pm – 4.30pm\nAI-Powered Marketing: A Cross-Border Growth Guide for Singapore SMEs\nMr Hendrick Ho\nCEO\, AI Marketing System\nMarX TECH Pte Ltd\nCo-Founder\, Digital Marketing\nSEOciety Pte Ltd\n\n\n4.30pm – 5pm\nLight Refreshments & Networking\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMs Pooja Grover\nConsultancy Director\nDIA Brand Consultants Pte Ltd \nPooja Grover has over 20 years of experience in strategic brand building in Singapore\, working with SMEs\, family-owned businesses\, multinational corporations\, and public sector organisations. She partners with leadership teams to strengthen brand positioning\, drive growth\, and build sustainable\, future-ready brands.\nShe has led engagements across customer research\, brand strategy\, digital and content marketing\, employer branding\, and business transformation. Her sector experience includes Manufacturing\, Technology\, Retail\, F&B\, and Healthcare\, amongst several others.\nPooja holds a Postgraduate Diploma in Marketing Management and a Professional Diploma in Asia Pacific Management from the National University of Singapore. She is a Certified Professional Management Consultant (PMC) recognised by Enterprise Singapore and holds certifications in Corporate Sustainability\, Artificial Intelligence\, Intellectual Property\, and Digital & Social Media Marketing. \n \nMr Hendrick Ho\nCEO\, AI Marketing System\nMarX TECH Pte Ltd\nCo-Founder\, Digital Marketing\nSEOciety Pte Ltd \nMr Hendrick Ho\, CEO of MarX TECH Pte Ltd and Co-Founder of Asia’s only integrated marketing agency that combines social impact with results-driven\, AI-powered digital marketing. With over a decade of experience driving national and cross-border campaigns across platforms such as Facebook\, Instagram\, TikTok\, and Rednote. He has helped businesses—from SMEs to MNCs—grow and expand into the China and Southeast Asian markets. \nIn addition to his role as the CEO/Co-Founder\, he also teaches at various educational institutions in Singapore\, including the Singapore Management University\, where he shares industry insights on digital marketing\, AI applications\, and regional market strategies. He is excited to share how SMEs can harness the power of AI to strengthen their digital presence\, drive measurable growth\, and compete more effectively in the region. \n \nMr Viknesh Venga\nManager\, Business Advisory\nSME Centre@SICCI \nViknesh Venga is a business advisor at the SME Centre@SICCI. With more than 10 years of experience in sales\, business development\, and client engagement across FMCG\, industrial packaging\, and construction sectors\, he works with small and medium enterprises (SMEs) to help them strengthen business fundamentals and pursue sustainable growth. \nLeveraging his commercial background\, Viknesh provides practical advisory support in areas such as business strategy and planning\, productivity improvement\, digitalisation\, manpower optimisation\, and access to relevant government support schemes. His industry experience enables him to offer grounded\, outcome-oriented guidance that aligns business goals with execution realities. \nPrior to his advisory role\, Viknesh held senior sales and business development positions where he drove revenue growth\, managed key accounts\, and delivered large-scale projects. This hands-on experience allows him to better understand the challenges faced by SMEs and to translate strategies into actionable solutions. \nViknesh is committed to helping SMEs improve competitiveness and build long-term business resilience.
URL:https://www.smecentre-sicci.sg/event/from-brand-to-growth-how-ai-and-digital-marketing-are-transforming-smes/
LOCATION:SME Centre@SICCI\, 31 Stanley Street\, SICCI Building\, Singapore\, 068740\, Singapore
CATEGORIES:Business Community Engagement,Capability Workshops
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DTSTART;TZID=Asia/Shanghai:20260122T140000
DTEND;TZID=Asia/Shanghai:20260122T170000
DTSTAMP:20260517T144513
CREATED:20251222T071529Z
LAST-MODIFIED:20251226T053629Z
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SUMMARY:Monetising TikTok for SMEs: Converting Views to Sales
DESCRIPTION:Discover how SMEs are using TikTok to drive real revenue—not just views. In this focused 3-hour workshop\, our partner\, Mr Lucas Low from GEX Academy will break down the psychology behind content that triggers buying decisions\, how livestreaming dramatically boosts conversion rates\, and how any business can build a simple TikTok sales funnel that consistently generates leads and sales. Participants will also learn from real SME case studies and receive a practical 5-day revenue activation roadmap they can apply immediately. \nThis session is designed for business owners who want a quick\, cost-effective way to grow their brand\, attract customers\, and increase sales in today’s digital landscape. \n\n\n\n\n\n\nKey Learning Points: \n\n​Build a Simple and Practical TikTok Sales Funnel for Any Industry or Product.\nDiscover the Psychology behind TikTok Content that Triggers Buying Decisions and How Livestreaming Increases Conversion Rates.\nImplement a 5-Day Revenue Roadmap to Turn TikTok into a Business and Revenue Channel.\nLearn from Real-Life Case Studies of SMEs That Achieved Rapid Increases in Monthly Sales.\n\n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n1.30pm – 2pm\nRegistration\n\n\n2pm – 2.30pm\nUsing TikTok as a Digital Marketing Tool\nMr Viknesh Venga\nManager\, Business Advisory\nSME Centre@SICCI\n\n\n2.30pm – 4pm\nTurning TikTok Into a Revenue Engine: How Businesses Convert Viewers Into Real Sales\nMr Lucas Low\nTikTok Marketing Trainer\nGEX Academy\n\n\n4pm – 5pm\nLight Refreshments & Networking\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMr Lucas Low\nTikTok Marketing Trainer\nGEX Academy \nLucas Low is a business strategist\, livestream commerce specialist\, and TikTok revenue coach who helps SMEs scale visibility\, leads\, and sales through modern digital platforms. With a diverse entrepreneurial background spanning regional brand consultancy in Singapore\, Malaysia\, and Brunei\, and later as a master trainer in financial trading across Asia\, Lucas brings deep expertise in market behaviour and scalable systems. \nHe previously built one of the region’s earliest crypto gaming guilds\, managing 1\,500 gamers and over USD 10M in digital assets before the industry collapse reshaped his journey. Rebuilding through TikTok\, he developed a data-driven content and livestreaming approach that now generates consistent six-figure monthly GMV. Lucas has since partnered with more than 100 brands\, strengthening their brand positioning and customer acquisition. \nRecognised for his results\, he was headhunted by GEX Academy—an Enterprise 50 Award-winning\, SSG-accredited institution—where he has trained over 200 business owners to monetise effectively using TikTok. \n \nMr Viknesh Venga\nManager\, Business Advisory\nSME Centre@SICCI \nViknesh Venga is a business advisor at the SME Centre@SICCI. With more than 10 years of experience in sales\, business development\, and client engagement across FMCG\, industrial packaging\, and construction sectors\, he works with small and medium enterprises (SMEs) to help them strengthen business fundamentals and pursue sustainable growth. \nLeveraging his commercial background\, Viknesh provides practical advisory support in areas such as business strategy and planning\, productivity improvement\, digitalisation\, manpower optimisation\, and access to relevant government support schemes. His industry experience enables him to offer grounded\, outcome-oriented guidance that aligns business goals with execution realities. \nPrior to his advisory role\, Viknesh held senior sales and business development positions where he drove revenue growth\, managed key accounts\, and delivered large-scale projects. This hands-on experience allows him to better understand the challenges faced by SMEs and to translate strategies into actionable solutions. \nViknesh is committed to helping SMEs improve competitiveness and build long-term business resilience.
URL:https://www.smecentre-sicci.sg/event/monetising-tiktok-for-smes-converting-views-to-sales/
LOCATION:SME Centre@SICCI\, 31 Stanley Street\, SICCI Building\, Singapore\, 068740\, Singapore
CATEGORIES:Business Community Engagement,Capability Workshops
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DTSTART;TZID=Asia/Shanghai:20251105T140000
DTEND;TZID=Asia/Shanghai:20251105T170000
DTSTAMP:20260517T144513
CREATED:20251021T053506Z
LAST-MODIFIED:20251027T075011Z
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SUMMARY:StorySell ©: The Power of Storytelling in Business
DESCRIPTION:In today’s crowded marketplace\, facts and features alone no longer sell — stories do. This session helps business owners understand how storytelling transforms ordinary products into meaningful experiences that connect with customers on an emotional level. Participants will discover how to craft and communicate their unique brand story in ways that inspire trust\, curiosity\, and action. \nThrough real examples\, interactive discussions\, and simple creative tools\, this workshop guides SMEs in finding\, shaping\, and sharing their own stories to attract clients and build lasting brand loyalty. \n\n\n\n\n\n\nKey Learning Points: \n\n​Understand Importance of Storytelling in Modern Marketing and Brand Differentiation.\nIdentify Core Elements of a Compelling Story — Character\, Challenge\, Change\, and Call-to-action.\nGenerate Story Ideas from Everyday Business Experiences\, Customer Feedback\, and Brand Values.\nSimple Ideation Process to Turn Product Features into Meaningful Narratives.\nDevelop Basic Storyboard that Translates Brand Message into Visuals and Emotions.\nPresent Story With Confidence to Connect Authentically with Clients and Partners.\n\n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n2pm – 2.30pm\nRegistration\n\n\n2.30pm – 3pm\nBranding & Marketing Essentials\nMs Michell Ling\nSenior Manager\, Business Advisory\nSME Centre@SICCI\n\n\n3pm – 3.30pm\nStorySell ©: The Power of Storytelling in Business\nMr Saleem Hadi\nFounder and Director\nBlacspice Media\n\n\n3.30pm – 4pm\nQuestion and Answer\n\n\n4pm – 5pm\nLight Refreshments & Networking Session\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMr Saleem Hadi\nFounder and Director\nBlacspice Media \nBLACSPICE MEDIA (BSM) is a creative agency led by award-winning filmmaker and SkillsFuture Fellow Saleem Hadi\, with 30+ years’ experience in arts\, media\, and education. They have worked with government agencies\, corporates\, and international partners across UAE\, India\, Malaysia\, and Thailand—delivering impactful programmes that boost confidence\, morale\, and workplace culture. This year\, BSM also co-presented the indBOX Film Festival (iBFF)\, launched by President Tharman Shanmugaratnam as part of SG60. \n \nMs Michell Ling\nSenior Manager\, Business Advisory\nSME Centre@SICCI \nMichell Ling is a business advisor with SME Centre@SICCI. She has over 15 years of experience working in the private and public sector. She is very passionate about assisting SMEs to transform and improve their business management capabilities. \nThe fulfilment of a business advisor comes from witnessing SMEs’ growth over the years and being glad that she has added value to their businesses. \nAcademically\, Michell holds a Bachelor Degree in Computer Engineering from Nanyang Technological University.
URL:https://www.smecentre-sicci.sg/event/storysell-the-power-of-storytelling-in-business/
LOCATION:SME Centre@SICCI\, 31 Stanley Street\, SICCI Building\, Singapore\, 068740\, Singapore
CATEGORIES:Business Community Engagement,Capability Workshops
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DTSTART;TZID=Asia/Shanghai:20250519T140000
DTEND;TZID=Asia/Shanghai:20250519T170000
DTSTAMP:20260517T144513
CREATED:20250507T140555Z
LAST-MODIFIED:20250510T142506Z
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SUMMARY:Sustainable Business: Reporting\, Strategy & Support for SMEs
DESCRIPTION:This workshop aims to equip SMEs with fundamental concepts of sustainable development goals (SDG) and environmental\, social\, and governance (ESG) criteria\, convey the rationale behind sustainability reporting\, and provide practical and actionable insights for SMEs to kickstart their sustainability journey. \nThe session will also touch on the Future-Fit Business Benchmark\, which translates the United Nation’s 17 SDGs into practical action plans\, and addresses succession planning as a key pillar of business sustainability. It will look into leadership transition\, risk management\, and value enhancement as essential areas to build a resilient\, future-ready business. Attendees will engage in interactive discussions\, self-assessments\, and hands-on exercises to develop sustainable strategies that ensure long-term business continuity. \nThe session will conclude with an overview of government resources and support schemes available for sustainability initiatives so that SMEs will be empowered to make sustainability a core part of their business strategy. \nKey Learning Points: \n\n​Understand Risks of Ignoring Sustainability Practices and How Integrating SDGs and ESG Can Strengthen SME Business Strategies\nBuild Trust\, Access Supply Chains\, and Increase Competitive Advantage in Sustainability-driven Markets through Sustainability Reporting\nDiscover Commercial Benefits of Sustainability Performance and Identify Key Focus Areas through Materiality Assessment for Business\nStrengthen Long-Term Business Success through Risk Mitigation\, Value Enhancement\, and Succession Planning Strategies\nBe Empowered to Make Sustainability a Core Part of SME Business Strategy Through Access to Government Schemes and Resources\n\n \n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n1.30pm – 2pm\nRegistration\n\n\n2pm – 2.30pm\nNavigating Sustainability: Empowering SMEs for A Greener Future\nMr Shahrill AJ\nAccredited Trainer for the SDG Impact Standards\nNu Quest Management Pte Ltd\n\n\n2.30pm – 3pm\nWhy Reporting For SME? \nMr Raihan Husainni\nSenior Consultant\nNu Quest Management Pte Ltd\n\n\n3pm – 3.30pm\nSecuring Your Business Legacy through Early Succession Planning\nMr Caleb Ng\nConsultant\nNu Quest Management Pte Ltd\n\n\n3.30pm – 4pm\nFuture-Fit Business Benchmark\nMr Ewan McEwan\, MBA\nConsultant\nNu Quest Management Pte Ltd\n\n\n4pm – 4.30pm\nGovernment Resources and Support for Sustainability\nMr Thiruvarsu S/O V Damodharan\nManager\, Business Advisory\nSME Centre@SICCI\n\n\n4.30pm Onwards\nLight Refreshments & Networking Session\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMr Shahrill AJ\nAccredited Trainer for the SDG Impact Standards\nNu Quest Management Pte Ltd \nHighly experienced and passionate professional with over 23 years of experience as “The Transformer.” Dedicated to making a difference in the world\, Shahrill has successfully engaged\, inspired\, and facilitated transformational programs for public and private organisations. With a track record of impacting over 40\,000 learners globally\, he has spent over 12 years focused on transformation work in Africa and the Middle East. Key skills include leading and managing change\, exceptional leadership abilities\, strong people skills\, expertise in sustainability with circular economy\, and proficiency in Agile methodologies. \n \nMr Raihan Husainni\nSenior Consultant\nNu Quest Management Pte Ltd \nRaihan partners with organisations to future-proof\, align strategy\, focus action\, maximise impact\, empower leaders and become sustainable. \n \nMr Caleb Ng\nConsultant\nNu Quest Management Pte Ltd \nA trusted SME mentor\, business strategist and succession advisor who journeys with business leaders and families in succession and legacy planning; bringing out the best in next generation talents; designing effective wealth distribution and creating leadership branding\, he brings with him more than 20 years of extensive and broad-based experience in supporting organisations to grow from generations to generations. \n \nMr Ewan McEwan\, MBA\nConsultant\nNu Quest Management Pte Ltd \nEwan is  a strong management development professional with a Master of Business Administration (MBA) with electives in Corporate Responsibility\, Industrial Innovation and Creative Problem-Solving from Alliance Manchester Business School’s two-year\, full-time programme. He is an experienced International Sports Official with a demonstrated history of working in the professional sports industry\, and is skilled in Coaching\, Event Management\, Team Building\, Management\, and Leadership. \n \nMr Thiruvarsu S/O V Damodharan\nManager\, Business Advisory\nSME Centre@SICCI \nAs a Business Advisor at SME Centre@SICCI\, Thiru Damodharan partners with small and medium enterprises (SMEs) to support their growth and transformation journeys. With over 20 years of experience across industries—including semiconductors\, consulting\, operations\, and business development—he brings practical insights and strategic guidance to help businesses navigate challenges and seize opportunities. \nThiru holds a master’s degree in Asian business management from Fudan University and the National University of Singapore\, and a bachelor’s degree in Materials Engineering from Nanyang Technological University. His diverse background enables him to understand the unique needs of SMEs across various sectors. \nWhether advising on productivity\, branding\, internationalisation\, or digitalisation\, Thiru combines a collaborative approach with actionable advice. He is passionate about enabling local enterprises to scale sustainably and stay competitive in today’s evolving marketplace. At the core of his work is a commitment to empower business owners with clarity\, confidence\, and the right tools to succeed.
URL:https://www.smecentre-sicci.sg/event/sustainable-business-reporting-strategy-support-for-smes/
LOCATION:SME Centre@SICCI\, 31 Stanley Street\, SICCI Building\, Singapore\, 068740\, Singapore
CATEGORIES:Capability Workshops
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DTSTART;TZID=Asia/Shanghai:20250507T140000
DTEND;TZID=Asia/Shanghai:20250507T170000
DTSTAMP:20260517T144513
CREATED:20250416T060317Z
LAST-MODIFIED:20250514T124729Z
UID:10000017-1746626400-1746637200@www.smecentre-sicci.sg
SUMMARY:HR Strategies for SMEs: Career Development and Employee Support
DESCRIPTION:Is your team showing up but tuning out? “Quiet quitting” is a silent threat and a hidden cost to an SME’s success by impacting business growth and stability through lowered productivity\, morale\, and employee retention. \nIn this informative workshop curated by the SME Centre@SICCI and our partner\, AKG Singapore\, we will explore how strategic and low-cost human capital practices can help re-engage your team and drive passive employees into proactive contributors. \nWe will dive into problem areas such as the root causes of employee disengagement\, examine simple but actionable strategies business owners can employ to re-energise your team\, and how planned career conversations with the team can enhance work performance and employee retention. \nFurthermore\, we will also review various HR strategies\, government assistance and HR toolkits available for SMEs that are designed to future-proof your team\, reduce training costs and strengthen your company’s human capital. \nKey Learning Points: \n\n​Identify Early Signs of “Quiet Quitting” and Explore Practical Cost-Effective Strategies to Improve Employee Engagement\nIdentify Root Causes of Workforce Disengagement in Employees and Recognise its Hidden Costs\nEvaluate Impact of Insufficient Career Planning on Employee Retention\, Business Performance and Knowledge Continuity\nReview Government Support and Resources for SMEs on Human Capital\n\n \n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n1.30pm – 2pm\nRegistration\n\n\n2pm – 2.45pm\nBeyond the Paycheck: Boosting Retention & Productivity through Career Planning\nMs Michelle Lee\nLearning and Development Advisor\nAKG Singapore\n\n\n2.45pm – 3.15pm\nExploring Government Support and Resources for SMEs on Human Capital\nMs Deepa D/O Suppiah\nSenior Manager\, Business Advisory\nSME Centre@SICCI\n\n\n3.15pm – 3.30pm\nQuestion & Answer\n\n\n3.30pm – 5pm\nLight Refreshments & Networking Session\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMs Michelle Lee\nLearning and Development Advisor\nAKG Singapore \nMichelle Lee is a Learning and Development Advisor at Angus Knight Singapore\, supporting Workforce Singapore’s Career Matching and Polaris Career Guidance Programmes. She designs and facilitates workshops focused on career planning and development. Formerly a Senior Career Consultant\, Michelle coached job seekers in resume writing\, interview skills\, and tailored career strategies. A Certified Career Practitioner (CCP) and holder of the Advanced Certificate in Learning and Performance (ACLP)\, she is passionate about lifelong learning and has guided hundreds through career transitions and strategic planning. Michelle previously held senior roles in business management and sales across Asia\, where she drove revenue growth and improved operational efficiency. Having experienced several career shifts herself\, she brings firsthand insight\, strategic thinking\, and strong interpersonal skills to help others navigate their professional journeys with confidence. \n \nMs Deepa D/O Suppiah\nSenior Manager\, Business Advisory\nSME Centre@SICCI \nDeepa\, a Senior Manager in Business Advisory at SME Centre@SICCI\, brings a wealth of expertise garnered from her tenure with multinational Biotechnology and Pharmaceutical firms. Holding a Bachelor’s Degree in Business Management from the Singapore Institute of Management\, she has interfaced with numerous clients and aided them in their business development. \nWith a background in Sales and Marketing\, she has orchestrated diverse campaigns to enhance business visibility and expand her client base. While adept at working with clients from multinational corporations\, Deepa also eagerly looks forward to contributing to the growth of aspiring entrepreneurs\, startups\, and micro-SMEs. She does so by comprehensively understanding their individual needs and proposing tailored solutions.
URL:https://www.smecentre-sicci.sg/event/hr-strategies-for-smes-career-development-and-employee-support/
LOCATION:SME Centre@SICCI\, 31 Stanley Street\, SICCI Building\, Singapore\, 068740\, Singapore
CATEGORIES:Capability Workshops
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