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DTSTART;TZID=Asia/Shanghai:20260708T140000
DTEND;TZID=Asia/Shanghai:20260708T170000
DTSTAMP:20260625T063225Z
CREATED:20260622T170718Z
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SUMMARY:People\, Performance & Profit: The Enneagram Advantage
DESCRIPTION:In the first-ever seminar on the Enneagram\, SME Centre@SICCI has partnered with The Enneagram Academy to introduce a practical framework that will help business leaders gain deeper understanding of different personality profiles\, enhance self-awareness\, and leverage employees’ strengths to build stronger teams. \nThrough a better understanding of people and workplace dynamics\, the seminar will equip SME owners with valuable insights to manage their human capital more effectively and drive business performance and profits. \nIn addition to exploring government support and resources related to human capital development\, the seminar will also feature sharing sessions by accomplished SME owners and leaders from Eiffel Events\, Cat and the Fiddle\, Ziwei Fengshui Academy Singapore\, and EU Holidays\, who will share their experiences and perspectives on people management and business growth. \n\n\n\nKey Learning Points: \n\n​New Understanding on Preferred Relationship-building Style of Different Enneagram Types and Create a Tangible Change Immediately.\nHow the Enneagram Is a Powerful Catalyst for Personal and Business Transformation.\nDrive Performance and Profit by Building Effective Working Relationships Through Understanding of the Relationship Quotient and People Management Skills.\n\n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n1.30pm – 2pm\nRegistration\n\n\n2pm – 2.30pm\nWhy the Next Phase of Business Scaling is Psychological\, Not Operational\nMs Michell Ling\nSenior Manager\, Business Advisory\nSME Centre@SICCI\n\n\n\n2.30pm – 3.30pm\nPeople\, Performance & Profit: The Enneagram Advantage\nMs Cindy Leong\nFounder\nThe Enneagram Academy\nRelationship Studio\n\n\n3.30pm – 3.45pm\nSuccess Stories Sharing #1\nMs Colyn Lee\nDirector\, Event Management\nEiffel Events\n\n\n3.45pm – 3.50pm\nSuccess Stories Sharing #2\nMr Daniel Tay\nFounder\nCat and the Fiddle\n\n\n3.50pm – 3.55pm\nSuccess Stories Sharing #3\nMs Cherry Loh\nZiwei Fengshui Academy Singapore\n\n\n3.55pm – 4pm\nSuccess Stories Sharing #4\nMs Celestine\nHuman Resources Department\nEU Holidays\n\n\n4pm – 5pm\nLight Refreshments & Networking\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMs Cindy Leong\nFounder\nThe Enneagram Academy\nRelationship Studio \nCindy\, founder of Relationship Studio and The Enneagram Academy\, is a premier Enneagram Coach and Corporate Trainer specialising in maximising professional and personal relationships. \nAn Accredited Professional with the International Enneagram Association (IEA) and an ICF Associate Certified Coach (ACC)\, she is also a member of the Singapore Psychological Society. Over the past 11 years\, Cindy has impacted more than 30\,000 lives globally. \nShe holds a Bachelor’s Degree in Psychology and has conducted extensive research in Organisational Behaviour and Gender Communications across Singapore and Taiwan. Bilingual in English and Mandarin\, Cindy is a published author of four books and a frequent media expert\, notably serving as Class95 FM’s Resident Relationship Expert for four years. \n\n\n \nMs Michell Ling\nSenior Manager\, Business Advisory\nSME Centre@SICCI \nMichell Ling is a business advisor with SME Centre@SICCI. She has over 15 years of experience working in the private and public sector. She is very passionate about assisting SMEs to transform and improve their business management capabilities. \nThe fulfillment of a business advisor comes from witnessing SMEs’ growth over the years and being glad that she has added value to their businesses. \nAcademically\, Michell holds a Bachelor Degree in Computer Engineering from Nanyang Technological University.
URL:https://www.smecentre-sicci.sg/event/people-performance-profit-the-enneagram-advantage/
LOCATION:SME Centre@SICCI\, 31 Stanley Street\, SICCI Building\, Singapore\, 068740\, Singapore
CATEGORIES:Business Community Engagement,Capability Workshops
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GEO:1.281032;103.848419
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BEGIN:VEVENT
DTSTART;TZID=Asia/Shanghai:20260416T173000
DTEND;TZID=Asia/Shanghai:20260416T203000
DTSTAMP:20260416T065343Z
CREATED:20260318T015052Z
LAST-MODIFIED:20260416T065343Z
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SUMMARY:Navigating Global Shifts: Empowering Your Growth Beyond Borders
DESCRIPTION:Event Agenda:\n\n\n\n\nTime\nAgenda\n\n\n5.30pm – 5.58pm\nRegistration\n\n\n5.58pm – 6pm\nWelcome Address\nMr Maneesh Tripathi\nChairman\nSME Centre@SICCI\n\n\n6pm – 6.05pm\nRemarks on International Banking\nMr Tey Boon Thai\nRegional Head\, International Banking\nStandard Chartered\n\n\n6.05pm – 6.15pm\nNavigating the Shifting Global Landscape\nMr Rajat Bhattacharya\nSenior Investment Strategist\nChief Investment Office\nStandard Chartered\n\n\n6.15pm – 6.25pm\nGlobal Investment Concepts\nMr Ray Amitava\nMarket Head\, Global South Asia Markets\nStandard Chartered\n\n\n6.35pm – 6.40pm\nSME Centre@SICCI – An Introduction\nMr Maneesh Tripathi\nChairman\nSME Centre@SICCI\n\n\n6.40pm – 6.45pm\nWelcome Address\nMr Neil Parekh\nChairman\nSingapore Indian Chamber of Commerce & Industry (SICCI)\n\n\n6.45pm – 6.50pm\nAddress by Guest of Honour\nMr Dinesh Vasu Dash\nMinister of State\, Ministry of Culture\, Community and Youth; Ministry of Manpower;\nMayor\, South East District\n\n\n6.50pm – 7.25pm\nFireside Chat\nMOS Mr Dinesh Vasu Dash\nModerator: Mr Viswa Sadasivan\nManaging Consultant\, Strategic Moves\nChief Editor\, IQ (Inconvenient Questions)\n\n\n7.25pm – 7.30pm\nPresentation of Token of Appreciation to MOS Mr Dinesh Vasu Dash\nMr Neil Parekh (Chairman\, SICCI) and;\nMr Maneesh Tripathi (Chairman\, SME Centre@SICCI)\n\n\n7.30pm onwards\nDinner & Strategic Networking\n\n\n\n\n  \nProgramme Highlights:
URL:https://www.smecentre-sicci.sg/event/navigating-global-shifts-empowering-your-growth-beyond-borders/
LOCATION:Holiday Inn Singapore Orchard City Centre (Crystal Ballroom)\, 11 Cavenagh Road\, Singapore\, Singapore\, 229616\, Singapore
CATEGORIES:Partner Outreach Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Shanghai:20260408T140000
DTEND;TZID=Asia/Shanghai:20260408T170000
DTSTAMP:20260316T111709Z
CREATED:20260306T072727Z
LAST-MODIFIED:20260316T111709Z
UID:10000032-1775656800-1775667600@www.smecentre-sicci.sg
SUMMARY:From Brand to Growth: How AI and Digital Marketing Are Transforming SMEs
DESCRIPTION:In today’s fast-paced digital landscape\, Artificial Intelligence (AI) is no longer a futuristic concept—it’s a practical\, powerful tool that businesses can use to attract and retain customers. \nIn this session\, our brand expert will perform a short brand readiness diagnostic that allows participants to assess their own brand and marketing maturity across areas such as differentiation\, innovation focus\, distinctiveness/ IP and measurement. \nThis session will also explore AI technologies that can help you break through language\, cultural\, and digital barriers to connect more effectively with your targeted market. Whether you’re just starting to explore social media to reach out\, or looking to scale your existing efforts\, this session will equip you with actionable\, AI-powered strategies to unlock growth and stay ahead of the curve. \n\n\n\n\n\n\nKey Learning Points: \n\nGain Insights Into Your Brand’s Readiness and Growth Opportunities.\nReceive a Clear Step-By-Step Marketing Action Plan with No Advanced Technical Background Required.\nLocalise Your Brand with Top AI Tools such as DeepSeek\, ChatGPT\, and MarX.\n\n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n1.30pm – 2pm\nRegistration\n\n\n2pm – 2.30pm\nAI\, Branding and Digital Marketing\nMr Viknesh Venga\nManager\, Business Advisory\nSME Centre@SICCI\n\n\n2.30pm – 3.30pm\nBrand as a Business Growth Engine:\nUnlocking Competitive Advantage for SMEs in the Age of AI\nMs Pooja Grover\nConsultancy Director\nDIA Brand Consultants Pte Ltd\n\n\n3.30pm – 4.30pm\nAI-Powered Marketing: A Cross-Border Growth Guide for Singapore SMEs\nMr Hendrick Ho\nCEO\, AI Marketing System\nMarX TECH Pte Ltd\nCo-Founder\, Digital Marketing\nSEOciety Pte Ltd\n\n\n4.30pm – 5pm\nLight Refreshments & Networking\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMs Pooja Grover\nConsultancy Director\nDIA Brand Consultants Pte Ltd \nPooja Grover has over 20 years of experience in strategic brand building in Singapore\, working with SMEs\, family-owned businesses\, multinational corporations\, and public sector organisations. She partners with leadership teams to strengthen brand positioning\, drive growth\, and build sustainable\, future-ready brands.\nShe has led engagements across customer research\, brand strategy\, digital and content marketing\, employer branding\, and business transformation. Her sector experience includes Manufacturing\, Technology\, Retail\, F&B\, and Healthcare\, amongst several others.\nPooja holds a Postgraduate Diploma in Marketing Management and a Professional Diploma in Asia Pacific Management from the National University of Singapore. She is a Certified Professional Management Consultant (PMC) recognised by Enterprise Singapore and holds certifications in Corporate Sustainability\, Artificial Intelligence\, Intellectual Property\, and Digital & Social Media Marketing. \n \nMr Hendrick Ho\nCEO\, AI Marketing System\nMarX TECH Pte Ltd\nCo-Founder\, Digital Marketing\nSEOciety Pte Ltd \nMr Hendrick Ho\, CEO of MarX TECH Pte Ltd and Co-Founder of Asia’s only integrated marketing agency that combines social impact with results-driven\, AI-powered digital marketing. With over a decade of experience driving national and cross-border campaigns across platforms such as Facebook\, Instagram\, TikTok\, and Rednote. He has helped businesses—from SMEs to MNCs—grow and expand into the China and Southeast Asian markets. \nIn addition to his role as the CEO/Co-Founder\, he also teaches at various educational institutions in Singapore\, including the Singapore Management University\, where he shares industry insights on digital marketing\, AI applications\, and regional market strategies. He is excited to share how SMEs can harness the power of AI to strengthen their digital presence\, drive measurable growth\, and compete more effectively in the region. \n \nMr Viknesh Venga\nManager\, Business Advisory\nSME Centre@SICCI \nViknesh Venga is a business advisor at the SME Centre@SICCI. With more than 10 years of experience in sales\, business development\, and client engagement across FMCG\, industrial packaging\, and construction sectors\, he works with small and medium enterprises (SMEs) to help them strengthen business fundamentals and pursue sustainable growth. \nLeveraging his commercial background\, Viknesh provides practical advisory support in areas such as business strategy and planning\, productivity improvement\, digitalisation\, manpower optimisation\, and access to relevant government support schemes. His industry experience enables him to offer grounded\, outcome-oriented guidance that aligns business goals with execution realities. \nPrior to his advisory role\, Viknesh held senior sales and business development positions where he drove revenue growth\, managed key accounts\, and delivered large-scale projects. This hands-on experience allows him to better understand the challenges faced by SMEs and to translate strategies into actionable solutions. \nViknesh is committed to helping SMEs improve competitiveness and build long-term business resilience.
URL:https://www.smecentre-sicci.sg/event/from-brand-to-growth-how-ai-and-digital-marketing-are-transforming-smes/
LOCATION:SME Centre@SICCI\, 31 Stanley Street\, SICCI Building\, Singapore\, 068740\, Singapore
CATEGORIES:Business Community Engagement,Capability Workshops
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GEO:1.281032;103.848419
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BEGIN:VEVENT
DTSTART;TZID=Asia/Shanghai:20260122T140000
DTEND;TZID=Asia/Shanghai:20260122T170000
DTSTAMP:20251226T053629Z
CREATED:20251222T071529Z
LAST-MODIFIED:20251226T053629Z
UID:10000030-1769090400-1769101200@www.smecentre-sicci.sg
SUMMARY:Monetising TikTok for SMEs: Converting Views to Sales
DESCRIPTION:Discover how SMEs are using TikTok to drive real revenue—not just views. In this focused 3-hour workshop\, our partner\, Mr Lucas Low from GEX Academy will break down the psychology behind content that triggers buying decisions\, how livestreaming dramatically boosts conversion rates\, and how any business can build a simple TikTok sales funnel that consistently generates leads and sales. Participants will also learn from real SME case studies and receive a practical 5-day revenue activation roadmap they can apply immediately. \nThis session is designed for business owners who want a quick\, cost-effective way to grow their brand\, attract customers\, and increase sales in today’s digital landscape. \n\n\n\n\n\n\nKey Learning Points: \n\n​Build a Simple and Practical TikTok Sales Funnel for Any Industry or Product.\nDiscover the Psychology behind TikTok Content that Triggers Buying Decisions and How Livestreaming Increases Conversion Rates.\nImplement a 5-Day Revenue Roadmap to Turn TikTok into a Business and Revenue Channel.\nLearn from Real-Life Case Studies of SMEs That Achieved Rapid Increases in Monthly Sales.\n\n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n1.30pm – 2pm\nRegistration\n\n\n2pm – 2.30pm\nUsing TikTok as a Digital Marketing Tool\nMr Viknesh Venga\nManager\, Business Advisory\nSME Centre@SICCI\n\n\n2.30pm – 4pm\nTurning TikTok Into a Revenue Engine: How Businesses Convert Viewers Into Real Sales\nMr Lucas Low\nTikTok Marketing Trainer\nGEX Academy\n\n\n4pm – 5pm\nLight Refreshments & Networking\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMr Lucas Low\nTikTok Marketing Trainer\nGEX Academy \nLucas Low is a business strategist\, livestream commerce specialist\, and TikTok revenue coach who helps SMEs scale visibility\, leads\, and sales through modern digital platforms. With a diverse entrepreneurial background spanning regional brand consultancy in Singapore\, Malaysia\, and Brunei\, and later as a master trainer in financial trading across Asia\, Lucas brings deep expertise in market behaviour and scalable systems. \nHe previously built one of the region’s earliest crypto gaming guilds\, managing 1\,500 gamers and over USD 10M in digital assets before the industry collapse reshaped his journey. Rebuilding through TikTok\, he developed a data-driven content and livestreaming approach that now generates consistent six-figure monthly GMV. Lucas has since partnered with more than 100 brands\, strengthening their brand positioning and customer acquisition. \nRecognised for his results\, he was headhunted by GEX Academy—an Enterprise 50 Award-winning\, SSG-accredited institution—where he has trained over 200 business owners to monetise effectively using TikTok. \n \nMr Viknesh Venga\nManager\, Business Advisory\nSME Centre@SICCI \nViknesh Venga is a business advisor at the SME Centre@SICCI. With more than 10 years of experience in sales\, business development\, and client engagement across FMCG\, industrial packaging\, and construction sectors\, he works with small and medium enterprises (SMEs) to help them strengthen business fundamentals and pursue sustainable growth. \nLeveraging his commercial background\, Viknesh provides practical advisory support in areas such as business strategy and planning\, productivity improvement\, digitalisation\, manpower optimisation\, and access to relevant government support schemes. His industry experience enables him to offer grounded\, outcome-oriented guidance that aligns business goals with execution realities. \nPrior to his advisory role\, Viknesh held senior sales and business development positions where he drove revenue growth\, managed key accounts\, and delivered large-scale projects. This hands-on experience allows him to better understand the challenges faced by SMEs and to translate strategies into actionable solutions. \nViknesh is committed to helping SMEs improve competitiveness and build long-term business resilience.
URL:https://www.smecentre-sicci.sg/event/monetising-tiktok-for-smes-converting-views-to-sales/
LOCATION:SME Centre@SICCI\, 31 Stanley Street\, SICCI Building\, Singapore\, 068740\, Singapore
CATEGORIES:Business Community Engagement,Capability Workshops
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ORGANIZER;CN="SME Centre@SICCI":MAILTO:events@smecentre-sicci.sg
GEO:1.281032;103.848419
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Shanghai:20260115T140000
DTEND;TZID=Asia/Shanghai:20260115T160000
DTSTAMP:20251216T060812Z
CREATED:20251205T085202Z
LAST-MODIFIED:20251216T060812Z
UID:10000029-1768485600-1768492800@www.smecentre-sicci.sg
SUMMARY:Global AI Compliance & Regulations: Governance Frameworks and International Standards
DESCRIPTION:This session explores how organisations can harness the transformative power of artificial intelligence while responsibly managing its risks. \nIt highlights the importance of striking a balance between driving innovation and safeguarding ethical\, legal\, and operational standards. \nA live demo will be presented to demonstrate how a centralised platform can be used for governing\, monitoring\, and managing risks in the development or deployment of your AI systems. \n\n\n\n\n\n\nKey Learning Points: \n\n​Embed Ethical Principles and Regulatory Compliance for AI Systems.\nImplement Continuous Monitoring and Auditing for Drift.\nBuild Trust and Accountability through AI Governance and Risk-based Approach.\n\n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n1.30pm – 2pm\nWebinar Starts\n\n\n2pm – 2.30pm\nAI Governance & Support for SMEs: Navigate Singapore’s AI Climate\nMr Thiruvarsu S/O V Damodharan\nManager\, Business Advisory\nSME Centre@SICCI\n\n\n2.30pm – 3.15pm\nBalancing Innovation and AI Risks – The Role of AI Governance in Your Organisation\nMr Ooi Kok Rie\nManaging Partner\nFly Pipper Consulting Group Pte Ltd\n\n\n3.15pm – 4pm\nAI Governance Compliance Tool Demo\nMr Jona Boeddinghaus\nManaging Director\nDaiki GmbH\n\n\n4pm\nWebinar Ends\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMr Ooi Kok Rie\nManaging Partner\nFly Pipper Consulting Group Pte Ltd \nAs a visionary leader and also a board advisor for various companies\, Kok Rie founded Fly Pipper Consulting Group and is the managing partner of the company. He has more than 25 years working experiences in industries cover wide fields from Cybersecurity\, AI Ethics and Governance\, Space Tech\, Sustainability and quantum safe networks. Kok Rie is a Certified AI Governance Professional and also hold multiple industries accredited certifications from Cybersecurity and Sustainability. He earned his MBA from Imperial College of London and BSC Computing from Monash University\, Australia and attended various AI Ethics and Governance courses from Nanyang Technological University\, Singapore and other institutions. \n \nMr Jona Boeddinghaus\nManaging Director\nDaiki GmbH \nJona is co-founder and managing director of DAIKI and multiple software and machine learning companies\, including Gradient Zero\, Aqua Predict\, and Ao Health. With over 20 years of experience in software development and artificial intelligence he is an expert in software and data architecture\, machine learning and AI ethics. Jona earned his Magister Artium degree in Philosophy (master thesis about the philosophy of mind)\, Computer Science\, and Cognitive Science from the University Freiburg\, Germany. \n \nMr Thiruvarsu S/O V Damodharan\nManager\, Business Advisory\nSME Centre@SICCI \nAs a Business Advisor at SME Centre@SICCI\, Thiru Damodharan partners with small and medium enterprises (SMEs) to support their growth and transformation journeys. With over 20 years of experience across industries—including semiconductors\, consulting\, operations\, and business development—he brings practical insights and strategic guidance to help businesses navigate challenges and seize opportunities. \nThiru holds a master’s degree in Asian business management from Fudan University and the National University of Singapore\, and a bachelor’s degree in Materials Engineering from Nanyang Technological University. His diverse background enables him to understand the unique needs of SMEs across various sectors. \nWhether advising on productivity\, branding\, internationalisation\, or digitalisation\, Thiru combines a collaborative approach with actionable advice. He is passionate about enabling local enterprises to scale sustainably and stay competitive in today’s evolving marketplace. At the core of his work is a commitment to empower business owners with clarity\, confidence\, and the right tools to succeed.
URL:https://www.smecentre-sicci.sg/event/global-ai-compliance-regulations-governance-frameworks-and-international-standards/
LOCATION:Zoom Webinar\, Singapore
CATEGORIES:Business Community Engagement,Capability Workshops
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ORGANIZER;CN="SME Centre@SICCI":MAILTO:events@smecentre-sicci.sg
GEO:1.352083;103.819836
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Shanghai:20251204T143000
DTEND;TZID=Asia/Shanghai:20251204T170000
DTSTAMP:20251203T083406Z
CREATED:20251030T064504Z
LAST-MODIFIED:20251203T083406Z
UID:10000026-1764858600-1764867600@www.smecentre-sicci.sg
SUMMARY:Understanding the Workplace Fairness Act: What Employers Need to Know
DESCRIPTION:This workshop helps employers understand the key provisions of the Workplace Fairness Act (WFA) and how it impacts hiring\, performance management\, training\, promotions\, and dismissals. \nParticipants will learn how to ensure compliance\, prevent discrimination based on protected characteristics\, and promote fairness and transparency in workplace practices. Through this session\, employers will gain practical guidance on how to align their HR policies with the requirements of the WFA\, ensuring compliance and fostering a fair and inclusive workplace. Ultimately\, the workshop aims to support organisations in cultivating a transparent\, equitable\, and accountable work environment. \n\n\n\n\n\n\nKey Learning Points: \n\n​Understanding Workplace Fairness Act in the Modern Workplace.\nGuide on Ensuring Compliance\, Prevent Discrimination and Promoting Fairness and Transparency.\nGovernment Schemes for Human Resources and Other Essentials.\n\n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n2pm – 2.30pm\nRegistration & Networking\n\n\n2pm – 2.05pm\nIntroduction\nMs Jacklyn Lim\nSenior Manager\nNTUC’s Employment and Employability Institute (e2i)\n\n\n2.05pm – 3pm\nBeyond Compliance: Turning the Workplace Fairness Act\nInto a Focusing Event for SME Transformation\nMr Aaron Wan\nTeam Lead\, Partners for Business Growth\nSME Centre@SICCI\n\n\n3pm – 4pm\nUnderstanding the Workplace Fairness Act: What Employers Need to Know\nMs Jessie Wong\nSenior Manager\nTripartite Alliance for Fair and Progressive Employment Practices (TAFEP)\n\n\n4pm – 4.30pm\nDiscover how NTUC’s Company Training Committee Grant\nCan Support Your Business Transformation\nMs Cassandra Cheng\nSenior Manager\nNTUC’s Employment and Employability Institute (e2i)\n\n\n4.30pm onwards\nRefreshments\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMs Jessie Wong\nSenior Manager\nTripartite Alliance for Fair and Progressive Employment Practices (TAFEP) \nJessie Wong is a Senior Manager at the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP). She advises employers and employees on fair and progressive employment practices\, and conducts workshops to help companies implement these practices so that they become employers of choice. \n \nMs Cassandra Cheng\nSenior Manager\nNTUC’s Employment and Employability Institute (e2i) \nCassandra oversees accounts in the banking\, finance\, insurance\, investment\, and legal sectors\, with a focus on supporting companies in workforce planning. She brings expertise in helping businesses leverage NTUC’s initiatives and maximise government support for manpower and staffing needs. In addition\, Cassandra facilitates the creation of strategic platforms that foster collaboration\, knowledge sharing\, and growth opportunities for companies across these industries. \n \nMr Aaron Wan\nTeam Lead\, Partners for Business Growth\nSME Centre@SICCI \nMr Aaron Wan joined the Centre in November 2017. Prior to joining as a Business Advisor\, Aaron had worked in listed companies and social enterprises in the Furniture\, Training and FMCG sectors. He has progressively taken up roles ranging from Account Manager and Project Sales Manager to Brand Representative. \nExperienced Team Lead with more than five years of experience advising businesses on solutions to their challenges and business propositions\, Aaron is currently providing business development advice to a group of high growth potential SMEs in charting their three-year strategic growth plans.
URL:https://www.smecentre-sicci.sg/event/understanding-the-workplace-fairness-act-what-employers-need-to-know/
LOCATION:Devan Nair Institute for Employment and Employability\, #01-02\, 80 Jurong East Street 21\, Singapore\, Singapore\, 609607\, Singapore
CATEGORIES:Business Community Engagement,Capability Workshops
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ORGANIZER;CN="SME Centre@SICCI":MAILTO:events@smecentre-sicci.sg
GEO:1.3357631;103.7445445
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Shanghai:20251105T140000
DTEND;TZID=Asia/Shanghai:20251105T170000
DTSTAMP:20251027T075011Z
CREATED:20251021T053506Z
LAST-MODIFIED:20251027T075011Z
UID:10000025-1762351200-1762362000@www.smecentre-sicci.sg
SUMMARY:StorySell ©: The Power of Storytelling in Business
DESCRIPTION:In today’s crowded marketplace\, facts and features alone no longer sell — stories do. This session helps business owners understand how storytelling transforms ordinary products into meaningful experiences that connect with customers on an emotional level. Participants will discover how to craft and communicate their unique brand story in ways that inspire trust\, curiosity\, and action. \nThrough real examples\, interactive discussions\, and simple creative tools\, this workshop guides SMEs in finding\, shaping\, and sharing their own stories to attract clients and build lasting brand loyalty. \n\n\n\n\n\n\nKey Learning Points: \n\n​Understand Importance of Storytelling in Modern Marketing and Brand Differentiation.\nIdentify Core Elements of a Compelling Story — Character\, Challenge\, Change\, and Call-to-action.\nGenerate Story Ideas from Everyday Business Experiences\, Customer Feedback\, and Brand Values.\nSimple Ideation Process to Turn Product Features into Meaningful Narratives.\nDevelop Basic Storyboard that Translates Brand Message into Visuals and Emotions.\nPresent Story With Confidence to Connect Authentically with Clients and Partners.\n\n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n2pm – 2.30pm\nRegistration\n\n\n2.30pm – 3pm\nBranding & Marketing Essentials\nMs Michell Ling\nSenior Manager\, Business Advisory\nSME Centre@SICCI\n\n\n3pm – 3.30pm\nStorySell ©: The Power of Storytelling in Business\nMr Saleem Hadi\nFounder and Director\nBlacspice Media\n\n\n3.30pm – 4pm\nQuestion and Answer\n\n\n4pm – 5pm\nLight Refreshments & Networking Session\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMr Saleem Hadi\nFounder and Director\nBlacspice Media \nBLACSPICE MEDIA (BSM) is a creative agency led by award-winning filmmaker and SkillsFuture Fellow Saleem Hadi\, with 30+ years’ experience in arts\, media\, and education. They have worked with government agencies\, corporates\, and international partners across UAE\, India\, Malaysia\, and Thailand—delivering impactful programmes that boost confidence\, morale\, and workplace culture. This year\, BSM also co-presented the indBOX Film Festival (iBFF)\, launched by President Tharman Shanmugaratnam as part of SG60. \n \nMs Michell Ling\nSenior Manager\, Business Advisory\nSME Centre@SICCI \nMichell Ling is a business advisor with SME Centre@SICCI. She has over 15 years of experience working in the private and public sector. She is very passionate about assisting SMEs to transform and improve their business management capabilities. \nThe fulfilment of a business advisor comes from witnessing SMEs’ growth over the years and being glad that she has added value to their businesses. \nAcademically\, Michell holds a Bachelor Degree in Computer Engineering from Nanyang Technological University.
URL:https://www.smecentre-sicci.sg/event/storysell-the-power-of-storytelling-in-business/
LOCATION:SME Centre@SICCI\, 31 Stanley Street\, SICCI Building\, Singapore\, 068740\, Singapore
CATEGORIES:Business Community Engagement,Capability Workshops
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END:VEVENT
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DTSTART;TZID=Asia/Shanghai:20250911T140000
DTEND;TZID=Asia/Shanghai:20250911T170000
DTSTAMP:20250903T032717Z
CREATED:20250819T014219Z
LAST-MODIFIED:20250903T032717Z
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SUMMARY:Demystify Influencer Marketing for Professional Services
DESCRIPTION:SME Centre@SICCI\, Taproot and NTUC’s e2i have partnered together in this workshop to equip SMEs in professional services with practical knowledge and actionable strategies to leverage influencer marketing as a powerful business growth tool. \n\n\n\n\n\n\nKey Learning Points: \n\n​Understand how influencer marketing applies beyond retail and F&B\, and why it is increasingly relevant for service-based industries.\nLearn how to identify and engage the right influencers; from thought leaders to niche industry experts to enhance brand credibility and attract clients.\nGain practical tips\, campaign frameworks\, and real case studies tailored to professional services.\nDiscover available funding support to help offset the cost of implementing marketing initiatives.\nLeave with a starter toolkit and action plan to begin exploring influencer marketing for their business.\n\n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n1.30pm – 2pm\nRegistration\n\n\n2pm – 2.30pm\nFrom Clicks to Clients – Why Digital Marketing Matters for Professional Services\nMs Michell Ling\nSenior Manager\, Business Advisory\nSME Centre@SICCI\n\n\n2.30pm – 3.30pm\nInfluence in Action – How SMEs in Professional Services Can Win with Influencer Marketing\nMs Laine Tan\nPartner\, Taproot\nMs Michelle Hon\nInfluencer & Founder of Amply360\n\n\n3.30pm – 4pm\nFunding Your Marketing Initiatives – How e2i Can Support Your Business Growth\nMs Cassandra Cheng\nPrincipal Specialist\nNTUC’s e2i\n\n\n4pm – 5pm\nLight Refreshments & Networking Session\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMs Laine Tan\nPartner\nTaproot \nLaine is a well-versed marketing strategist with over 15 years of regional marketing experience in the private and public sectors. \nShe has held management roles in marketing strategy\, business development\, and public relations with a track record in: \n\nIntegrating B2C marketing plans across 5 markets in Southeast Asia and launched over 200 marketing campaigns\nRe-designing marketing process and organisation workflow and increased festive campaign sales by 100% and annual sales by 20%\nIdentified and developed new profitable B2B business markets and brought in $1.2 million of corporate sales for a F&B business;\nFronted media crisis and daily media queries\n\nManaged over 300 influencers in Taproot and ran over 100 data-driven influencer marketing campaign planning for F&B\, FMCG\, retail\, and consumer electronics clients such as ANEXT Bank\, Sharp\, Crowne Plaza Changi Airport\, Cedele\, Dr. Hauschka\, Kaplan\, Popmart\, LACTOFIT\, and Waterpik. \n \nMs Michelle Hon\nInfluencer & Founder of Amply360 \nMichelle Hon is an author\, international speaker\, and founder of MomBoss Academy and Amply360. \nAs an influencer\, she’s partnered with global brands\, but her biggest success came from using that same influence to grow her own businesses – including a thriving digital marketing agency. Today\, Michelle helps entrepreneurs and SMEs cut through the noise by combining influence with infrastructure to consistently turn attention into clients. \n \nMs Cassandra Cheng\nPrincipal Specialist\nNTUC’s e2i \nCassandra oversees accounts in the banking\, finance\, insurance\, investment\, and legal sectors\, with a focus on supporting companies in workforce planning. She brings expertise in helping businesses leverage NTUC’s initiatives and maximise government support for manpower and staffing needs. In addition\, Cassandra facilitates the creation of strategic platforms that foster collaboration\, knowledge sharing\, and growth opportunities for companies across these industries. \n \nMs Michell Ling\nSenior Manager\, Business Advisory\nSME Centre@SICCI \nMichell Ling is a business advisor with SME Centre@SICCI. She has over 15 years of experience working in the private and public sector. She is very passionate about assisting SMEs to transform and improve their business management capabilities. \nThe fulfilment of a business advisor comes from witnessing SMEs’ growth over the years and being glad that she has added value to their businesses. \nAcademically\, Michell holds a Bachelor Degree in Computer Engineering from Nanyang Technological University.
URL:https://www.smecentre-sicci.sg/event/demystify-influencer-marketing-for-professional-services/
LOCATION:Devan Nair Institute for Employment and Employability\, #01-02\, 80 Jurong East Street 21\, Singapore\, Singapore\, 609607\, Singapore
CATEGORIES:Capability Workshops
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DTSTART;TZID=Asia/Shanghai:20250801T143000
DTEND;TZID=Asia/Shanghai:20250801T170000
DTSTAMP:20250710T061429Z
CREATED:20250702T063340Z
LAST-MODIFIED:20250710T061429Z
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SUMMARY:Prompt Like a Pro: Mastering AI for SME Productivity
DESCRIPTION:Note: Please remember to bring along a fully-charged laptop (preferably with Windows O.S. and login to Copilot and ChatGPT before the session). \n  \nIn today’s fast-evolving digital landscape\, generative AI (GenAI) tools such as ChatGPT\, Gemini\, and Claude are transforming how SMEs manage content creation\, market research\, business analysis\, and customer service. \nYet\, many businesses are not getting the most out of these tools — simply because they’re asking the wrong questions. Irrelevant or inaccurate outputs due to ineffective prompting can lead to wasted time\, misinformed decisions\, and missed opportunities. \nThus\, SME Centre@SICCI especially partnered with Capelle Consulting to curate this workshop that will equip SME leaders\, marketing managers\, admin and operations professionals with the necessary skills to craft effective\, high-impact prompts that generate accurate\, relevant\, and actionable outputs. \n\n\n\n\n\n\nKey Learning Points: \n\n​Science and Structure Behind Great Prompts (and What to Avoid)\nTailored Prompts for Marketing\, Sales\, Human Resources\, and Customer Engagement Through Prompt Frameworks (like Role-Instruction-Context-Output)\nHands-On session\, Live Demonstrations and Sharing of Real-World Case Studies\nEthics and Limitations of Using GenAI in Business\n\n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n2pm onwards\nRegistration\n\n\n2.30pm – 3pm\nFrom Readiness to Results: Leveraging AI Toolkits and Financial Schemes for SMEs\nMs Regina Lim\nManager\, Business Advisory\nSME Centre@SICCI\n\n\n3pm – 5pm\nAI Prompting for SME Productivity\nMr Kok Min Chuen\nLearning Consultant and Corporate Trainer\nCapelle Consulting\n\n\n5pm onwards\nLight Refreshments & Networking Session\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMr Kok Min Chuen\nLearning Consultant and Corporate Trainer\nCapelle Consulting \nMin Chuen\, fondly known as MC\, is a natural presenter and trainer. Skilled at designing program flows that engage participants\, he maximises the learners’ experience\, making each session dynamic and memorable. \nMC is also passionate about sustainability\, inspiring hundreds of participants to shift their mindset towards a sustainable lifestyle and contribute to sustainability initiatives within their organisations. In addition to his expertise in sustainability\, MC has a strong passion for teaching digital\, data skills\, and AI. He regularly teaches courses on data visualisation using tools like Power BI and introduces participants to generative AI tools such as ChatGPT and Copilot. His engaging teaching style helps learners grasp complex concepts\, enabling them to harness the power of technology in their professional and personal lives. \n \nMs Regina Lim\nManager\, Business Advisory\nSME Centre@SICCI \nRegina previously worked as a Debt Counsellor before transitioning into the role of a Business Advisor at SME Centre@SICCI. Her experience in this field has allowed her to evaluate a wide range of individuals and enterprises. \nHaving previously dealt with businesses and clients facing debt problems\, she understands the difficulties that SMEs face. Her goal with the SME Centre is to assist small businesses\, start-ups and aspiring entrepreneurs to reach their goals by providing sound professional assistance.
URL:https://www.smecentre-sicci.sg/event/prompt-like-a-pro-mastering-ai-for-sme-productivity/
LOCATION:Capelle Singapore\, Excellence/ Value-Creation Room\, 11 Eunos Road 8\, #05-04 Lifelong Learning Institute\, 408601\, Singapore
CATEGORIES:Capability Workshops
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ORGANIZER;CN="SME Centre@SICCI":MAILTO:events@smecentre-sicci.sg
GEO:1.352083;103.819836
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DTSTART;TZID=Asia/Shanghai:20250519T140000
DTEND;TZID=Asia/Shanghai:20250519T170000
DTSTAMP:20250510T142506Z
CREATED:20250507T140555Z
LAST-MODIFIED:20250510T142506Z
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SUMMARY:Sustainable Business: Reporting\, Strategy & Support for SMEs
DESCRIPTION:This workshop aims to equip SMEs with fundamental concepts of sustainable development goals (SDG) and environmental\, social\, and governance (ESG) criteria\, convey the rationale behind sustainability reporting\, and provide practical and actionable insights for SMEs to kickstart their sustainability journey. \nThe session will also touch on the Future-Fit Business Benchmark\, which translates the United Nation’s 17 SDGs into practical action plans\, and addresses succession planning as a key pillar of business sustainability. It will look into leadership transition\, risk management\, and value enhancement as essential areas to build a resilient\, future-ready business. Attendees will engage in interactive discussions\, self-assessments\, and hands-on exercises to develop sustainable strategies that ensure long-term business continuity. \nThe session will conclude with an overview of government resources and support schemes available for sustainability initiatives so that SMEs will be empowered to make sustainability a core part of their business strategy. \nKey Learning Points: \n\n​Understand Risks of Ignoring Sustainability Practices and How Integrating SDGs and ESG Can Strengthen SME Business Strategies\nBuild Trust\, Access Supply Chains\, and Increase Competitive Advantage in Sustainability-driven Markets through Sustainability Reporting\nDiscover Commercial Benefits of Sustainability Performance and Identify Key Focus Areas through Materiality Assessment for Business\nStrengthen Long-Term Business Success through Risk Mitigation\, Value Enhancement\, and Succession Planning Strategies\nBe Empowered to Make Sustainability a Core Part of SME Business Strategy Through Access to Government Schemes and Resources\n\n \n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n1.30pm – 2pm\nRegistration\n\n\n2pm – 2.30pm\nNavigating Sustainability: Empowering SMEs for A Greener Future\nMr Shahrill AJ\nAccredited Trainer for the SDG Impact Standards\nNu Quest Management Pte Ltd\n\n\n2.30pm – 3pm\nWhy Reporting For SME? \nMr Raihan Husainni\nSenior Consultant\nNu Quest Management Pte Ltd\n\n\n3pm – 3.30pm\nSecuring Your Business Legacy through Early Succession Planning\nMr Caleb Ng\nConsultant\nNu Quest Management Pte Ltd\n\n\n3.30pm – 4pm\nFuture-Fit Business Benchmark\nMr Ewan McEwan\, MBA\nConsultant\nNu Quest Management Pte Ltd\n\n\n4pm – 4.30pm\nGovernment Resources and Support for Sustainability\nMr Thiruvarsu S/O V Damodharan\nManager\, Business Advisory\nSME Centre@SICCI\n\n\n4.30pm Onwards\nLight Refreshments & Networking Session\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMr Shahrill AJ\nAccredited Trainer for the SDG Impact Standards\nNu Quest Management Pte Ltd \nHighly experienced and passionate professional with over 23 years of experience as “The Transformer.” Dedicated to making a difference in the world\, Shahrill has successfully engaged\, inspired\, and facilitated transformational programs for public and private organisations. With a track record of impacting over 40\,000 learners globally\, he has spent over 12 years focused on transformation work in Africa and the Middle East. Key skills include leading and managing change\, exceptional leadership abilities\, strong people skills\, expertise in sustainability with circular economy\, and proficiency in Agile methodologies. \n \nMr Raihan Husainni\nSenior Consultant\nNu Quest Management Pte Ltd \nRaihan partners with organisations to future-proof\, align strategy\, focus action\, maximise impact\, empower leaders and become sustainable. \n \nMr Caleb Ng\nConsultant\nNu Quest Management Pte Ltd \nA trusted SME mentor\, business strategist and succession advisor who journeys with business leaders and families in succession and legacy planning; bringing out the best in next generation talents; designing effective wealth distribution and creating leadership branding\, he brings with him more than 20 years of extensive and broad-based experience in supporting organisations to grow from generations to generations. \n \nMr Ewan McEwan\, MBA\nConsultant\nNu Quest Management Pte Ltd \nEwan is  a strong management development professional with a Master of Business Administration (MBA) with electives in Corporate Responsibility\, Industrial Innovation and Creative Problem-Solving from Alliance Manchester Business School’s two-year\, full-time programme. He is an experienced International Sports Official with a demonstrated history of working in the professional sports industry\, and is skilled in Coaching\, Event Management\, Team Building\, Management\, and Leadership. \n \nMr Thiruvarsu S/O V Damodharan\nManager\, Business Advisory\nSME Centre@SICCI \nAs a Business Advisor at SME Centre@SICCI\, Thiru Damodharan partners with small and medium enterprises (SMEs) to support their growth and transformation journeys. With over 20 years of experience across industries—including semiconductors\, consulting\, operations\, and business development—he brings practical insights and strategic guidance to help businesses navigate challenges and seize opportunities. \nThiru holds a master’s degree in Asian business management from Fudan University and the National University of Singapore\, and a bachelor’s degree in Materials Engineering from Nanyang Technological University. His diverse background enables him to understand the unique needs of SMEs across various sectors. \nWhether advising on productivity\, branding\, internationalisation\, or digitalisation\, Thiru combines a collaborative approach with actionable advice. He is passionate about enabling local enterprises to scale sustainably and stay competitive in today’s evolving marketplace. At the core of his work is a commitment to empower business owners with clarity\, confidence\, and the right tools to succeed.
URL:https://www.smecentre-sicci.sg/event/sustainable-business-reporting-strategy-support-for-smes/
LOCATION:SME Centre@SICCI\, 31 Stanley Street\, SICCI Building\, Singapore\, 068740\, Singapore
CATEGORIES:Capability Workshops
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GEO:1.281032;103.848419
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DTSTART;TZID=Asia/Shanghai:20250507T140000
DTEND;TZID=Asia/Shanghai:20250507T170000
DTSTAMP:20250514T124729Z
CREATED:20250416T060317Z
LAST-MODIFIED:20250514T124729Z
UID:10000017-1746626400-1746637200@www.smecentre-sicci.sg
SUMMARY:HR Strategies for SMEs: Career Development and Employee Support
DESCRIPTION:Is your team showing up but tuning out? “Quiet quitting” is a silent threat and a hidden cost to an SME’s success by impacting business growth and stability through lowered productivity\, morale\, and employee retention. \nIn this informative workshop curated by the SME Centre@SICCI and our partner\, AKG Singapore\, we will explore how strategic and low-cost human capital practices can help re-engage your team and drive passive employees into proactive contributors. \nWe will dive into problem areas such as the root causes of employee disengagement\, examine simple but actionable strategies business owners can employ to re-energise your team\, and how planned career conversations with the team can enhance work performance and employee retention. \nFurthermore\, we will also review various HR strategies\, government assistance and HR toolkits available for SMEs that are designed to future-proof your team\, reduce training costs and strengthen your company’s human capital. \nKey Learning Points: \n\n​Identify Early Signs of “Quiet Quitting” and Explore Practical Cost-Effective Strategies to Improve Employee Engagement\nIdentify Root Causes of Workforce Disengagement in Employees and Recognise its Hidden Costs\nEvaluate Impact of Insufficient Career Planning on Employee Retention\, Business Performance and Knowledge Continuity\nReview Government Support and Resources for SMEs on Human Capital\n\n \n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n1.30pm – 2pm\nRegistration\n\n\n2pm – 2.45pm\nBeyond the Paycheck: Boosting Retention & Productivity through Career Planning\nMs Michelle Lee\nLearning and Development Advisor\nAKG Singapore\n\n\n2.45pm – 3.15pm\nExploring Government Support and Resources for SMEs on Human Capital\nMs Deepa D/O Suppiah\nSenior Manager\, Business Advisory\nSME Centre@SICCI\n\n\n3.15pm – 3.30pm\nQuestion & Answer\n\n\n3.30pm – 5pm\nLight Refreshments & Networking Session\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMs Michelle Lee\nLearning and Development Advisor\nAKG Singapore \nMichelle Lee is a Learning and Development Advisor at Angus Knight Singapore\, supporting Workforce Singapore’s Career Matching and Polaris Career Guidance Programmes. She designs and facilitates workshops focused on career planning and development. Formerly a Senior Career Consultant\, Michelle coached job seekers in resume writing\, interview skills\, and tailored career strategies. A Certified Career Practitioner (CCP) and holder of the Advanced Certificate in Learning and Performance (ACLP)\, she is passionate about lifelong learning and has guided hundreds through career transitions and strategic planning. Michelle previously held senior roles in business management and sales across Asia\, where she drove revenue growth and improved operational efficiency. Having experienced several career shifts herself\, she brings firsthand insight\, strategic thinking\, and strong interpersonal skills to help others navigate their professional journeys with confidence. \n \nMs Deepa D/O Suppiah\nSenior Manager\, Business Advisory\nSME Centre@SICCI \nDeepa\, a Senior Manager in Business Advisory at SME Centre@SICCI\, brings a wealth of expertise garnered from her tenure with multinational Biotechnology and Pharmaceutical firms. Holding a Bachelor’s Degree in Business Management from the Singapore Institute of Management\, she has interfaced with numerous clients and aided them in their business development. \nWith a background in Sales and Marketing\, she has orchestrated diverse campaigns to enhance business visibility and expand her client base. While adept at working with clients from multinational corporations\, Deepa also eagerly looks forward to contributing to the growth of aspiring entrepreneurs\, startups\, and micro-SMEs. She does so by comprehensively understanding their individual needs and proposing tailored solutions.
URL:https://www.smecentre-sicci.sg/event/hr-strategies-for-smes-career-development-and-employee-support/
LOCATION:SME Centre@SICCI\, 31 Stanley Street\, SICCI Building\, Singapore\, 068740\, Singapore
CATEGORIES:Capability Workshops
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ORGANIZER;CN="SME Centre@SICCI":MAILTO:events@smecentre-sicci.sg
GEO:1.281032;103.848419
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