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DTSTART;TZID=Asia/Shanghai:20260408T140000
DTEND;TZID=Asia/Shanghai:20260408T170000
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SUMMARY:From Brand to Growth: How AI and Digital Marketing Are Transforming SMEs
DESCRIPTION:In today’s fast-paced digital landscape\, Artificial Intelligence (AI) is no longer a futuristic concept—it’s a practical\, powerful tool that businesses can use to attract and retain customers. \nIn this session\, our brand expert will perform a short brand readiness diagnostic that allows participants to assess their own brand and marketing maturity across areas such as differentiation\, innovation focus\, distinctiveness/ IP and measurement. \nThis session will also explore AI technologies that can help you break through language\, cultural\, and digital barriers to connect more effectively with your targeted market. Whether you’re just starting to explore social media to reach out\, or looking to scale your existing efforts\, this session will equip you with actionable\, AI-powered strategies to unlock growth and stay ahead of the curve. \n\n\n\n\n\n\nKey Learning Points: \n\nGain Insights Into Your Brand’s Readiness and Growth Opportunities.\nReceive a Clear Step-By-Step Marketing Action Plan with No Advanced Technical Background Required.\nLocalise Your Brand with Top AI Tools such as DeepSeek\, ChatGPT\, and MarX.\n\n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n1.30pm – 2pm\nRegistration\n\n\n2pm – 2.30pm\nAI\, Branding and Digital Marketing\nMr Viknesh Venga\nManager\, Business Advisory\nSME Centre@SICCI\n\n\n2.30pm – 3.30pm\nBrand as a Business Growth Engine:\nUnlocking Competitive Advantage for SMEs in the Age of AI\nMs Pooja Grover\nConsultancy Director\nDIA Brand Consultants Pte Ltd\n\n\n3.30pm – 4.30pm\nAI-Powered Marketing: A Cross-Border Growth Guide for Singapore SMEs\nMr Hendrick Ho\nCEO\, AI Marketing System\nMarX TECH Pte Ltd\nCo-Founder\, Digital Marketing\nSEOciety Pte Ltd\n\n\n4.30pm – 5pm\nLight Refreshments & Networking\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMs Pooja Grover\nConsultancy Director\nDIA Brand Consultants Pte Ltd \nPooja Grover has over 20 years of experience in strategic brand building in Singapore\, working with SMEs\, family-owned businesses\, multinational corporations\, and public sector organisations. She partners with leadership teams to strengthen brand positioning\, drive growth\, and build sustainable\, future-ready brands.\nShe has led engagements across customer research\, brand strategy\, digital and content marketing\, employer branding\, and business transformation. Her sector experience includes Manufacturing\, Technology\, Retail\, F&B\, and Healthcare\, amongst several others.\nPooja holds a Postgraduate Diploma in Marketing Management and a Professional Diploma in Asia Pacific Management from the National University of Singapore. She is a Certified Professional Management Consultant (PMC) recognised by Enterprise Singapore and holds certifications in Corporate Sustainability\, Artificial Intelligence\, Intellectual Property\, and Digital & Social Media Marketing. \n \nMr Hendrick Ho\nCEO\, AI Marketing System\nMarX TECH Pte Ltd\nCo-Founder\, Digital Marketing\nSEOciety Pte Ltd \nMr Hendrick Ho\, CEO of MarX TECH Pte Ltd and Co-Founder of Asia’s only integrated marketing agency that combines social impact with results-driven\, AI-powered digital marketing. With over a decade of experience driving national and cross-border campaigns across platforms such as Facebook\, Instagram\, TikTok\, and Rednote. He has helped businesses—from SMEs to MNCs—grow and expand into the China and Southeast Asian markets. \nIn addition to his role as the CEO/Co-Founder\, he also teaches at various educational institutions in Singapore\, including the Singapore Management University\, where he shares industry insights on digital marketing\, AI applications\, and regional market strategies. He is excited to share how SMEs can harness the power of AI to strengthen their digital presence\, drive measurable growth\, and compete more effectively in the region. \n \nMr Viknesh Venga\nManager\, Business Advisory\nSME Centre@SICCI \nViknesh Venga is a business advisor at the SME Centre@SICCI. With more than 10 years of experience in sales\, business development\, and client engagement across FMCG\, industrial packaging\, and construction sectors\, he works with small and medium enterprises (SMEs) to help them strengthen business fundamentals and pursue sustainable growth. \nLeveraging his commercial background\, Viknesh provides practical advisory support in areas such as business strategy and planning\, productivity improvement\, digitalisation\, manpower optimisation\, and access to relevant government support schemes. His industry experience enables him to offer grounded\, outcome-oriented guidance that aligns business goals with execution realities. \nPrior to his advisory role\, Viknesh held senior sales and business development positions where he drove revenue growth\, managed key accounts\, and delivered large-scale projects. This hands-on experience allows him to better understand the challenges faced by SMEs and to translate strategies into actionable solutions. \nViknesh is committed to helping SMEs improve competitiveness and build long-term business resilience.
URL:https://www.smecentre-sicci.sg/event/from-brand-to-growth-how-ai-and-digital-marketing-are-transforming-smes/
LOCATION:SME Centre@SICCI\, 31 Stanley Street\, SICCI Building\, Singapore\, 068740\, Singapore
CATEGORIES:Business Community Engagement,Capability Workshops
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