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DTSTART;TZID=Asia/Shanghai:20251105T140000
DTEND;TZID=Asia/Shanghai:20251105T170000
DTSTAMP:20260417T235756
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SUMMARY:StorySell ©: The Power of Storytelling in Business
DESCRIPTION:In today’s crowded marketplace\, facts and features alone no longer sell — stories do. This session helps business owners understand how storytelling transforms ordinary products into meaningful experiences that connect with customers on an emotional level. Participants will discover how to craft and communicate their unique brand story in ways that inspire trust\, curiosity\, and action. \nThrough real examples\, interactive discussions\, and simple creative tools\, this workshop guides SMEs in finding\, shaping\, and sharing their own stories to attract clients and build lasting brand loyalty. \n\n\n\n\n\n\nKey Learning Points: \n\n​Understand Importance of Storytelling in Modern Marketing and Brand Differentiation.\nIdentify Core Elements of a Compelling Story — Character\, Challenge\, Change\, and Call-to-action.\nGenerate Story Ideas from Everyday Business Experiences\, Customer Feedback\, and Brand Values.\nSimple Ideation Process to Turn Product Features into Meaningful Narratives.\nDevelop Basic Storyboard that Translates Brand Message into Visuals and Emotions.\nPresent Story With Confidence to Connect Authentically with Clients and Partners.\n\n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n2pm – 2.30pm\nRegistration\n\n\n2.30pm – 3pm\nBranding & Marketing Essentials\nMs Michell Ling\nSenior Manager\, Business Advisory\nSME Centre@SICCI\n\n\n3pm – 3.30pm\nStorySell ©: The Power of Storytelling in Business\nMr Saleem Hadi\nFounder and Director\nBlacspice Media\n\n\n3.30pm – 4pm\nQuestion and Answer\n\n\n4pm – 5pm\nLight Refreshments & Networking Session\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMr Saleem Hadi\nFounder and Director\nBlacspice Media \nBLACSPICE MEDIA (BSM) is a creative agency led by award-winning filmmaker and SkillsFuture Fellow Saleem Hadi\, with 30+ years’ experience in arts\, media\, and education. They have worked with government agencies\, corporates\, and international partners across UAE\, India\, Malaysia\, and Thailand—delivering impactful programmes that boost confidence\, morale\, and workplace culture. This year\, BSM also co-presented the indBOX Film Festival (iBFF)\, launched by President Tharman Shanmugaratnam as part of SG60. \n \nMs Michell Ling\nSenior Manager\, Business Advisory\nSME Centre@SICCI \nMichell Ling is a business advisor with SME Centre@SICCI. She has over 15 years of experience working in the private and public sector. She is very passionate about assisting SMEs to transform and improve their business management capabilities. \nThe fulfilment of a business advisor comes from witnessing SMEs’ growth over the years and being glad that she has added value to their businesses. \nAcademically\, Michell holds a Bachelor Degree in Computer Engineering from Nanyang Technological University.
URL:https://www.smecentre-sicci.sg/event/storysell-the-power-of-storytelling-in-business/
LOCATION:SME Centre@SICCI\, 31 Stanley Street\, SICCI Building\, Singapore\, 068740\, Singapore
CATEGORIES:Business Community Engagement,Capability Workshops
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