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DTSTART;TZID=Asia/Shanghai:20250911T140000
DTEND;TZID=Asia/Shanghai:20250911T170000
DTSTAMP:20260423T183441
CREATED:20250819T014219Z
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SUMMARY:Demystify Influencer Marketing for Professional Services
DESCRIPTION:SME Centre@SICCI\, Taproot and NTUC’s e2i have partnered together in this workshop to equip SMEs in professional services with practical knowledge and actionable strategies to leverage influencer marketing as a powerful business growth tool. \n\n\n\n\n\n\nKey Learning Points: \n\n​Understand how influencer marketing applies beyond retail and F&B\, and why it is increasingly relevant for service-based industries.\nLearn how to identify and engage the right influencers; from thought leaders to niche industry experts to enhance brand credibility and attract clients.\nGain practical tips\, campaign frameworks\, and real case studies tailored to professional services.\nDiscover available funding support to help offset the cost of implementing marketing initiatives.\nLeave with a starter toolkit and action plan to begin exploring influencer marketing for their business.\n\n\nProgramme:\n\n\n\n\nTime\nAgenda\n\n\n1.30pm – 2pm\nRegistration\n\n\n2pm – 2.30pm\nFrom Clicks to Clients – Why Digital Marketing Matters for Professional Services\nMs Michell Ling\nSenior Manager\, Business Advisory\nSME Centre@SICCI\n\n\n2.30pm – 3.30pm\nInfluence in Action – How SMEs in Professional Services Can Win with Influencer Marketing\nMs Laine Tan\nPartner\, Taproot\nMs Michelle Hon\nInfluencer & Founder of Amply360\n\n\n3.30pm – 4pm\nFunding Your Marketing Initiatives – How e2i Can Support Your Business Growth\nMs Cassandra Cheng\nPrincipal Specialist\nNTUC’s e2i\n\n\n4pm – 5pm\nLight Refreshments & Networking Session\n\n\n\n\n  \nSpeakers’ Profiles:\n\n\n\n\n\n \nMs Laine Tan\nPartner\nTaproot \nLaine is a well-versed marketing strategist with over 15 years of regional marketing experience in the private and public sectors. \nShe has held management roles in marketing strategy\, business development\, and public relations with a track record in: \n\nIntegrating B2C marketing plans across 5 markets in Southeast Asia and launched over 200 marketing campaigns\nRe-designing marketing process and organisation workflow and increased festive campaign sales by 100% and annual sales by 20%\nIdentified and developed new profitable B2B business markets and brought in $1.2 million of corporate sales for a F&B business;\nFronted media crisis and daily media queries\n\nManaged over 300 influencers in Taproot and ran over 100 data-driven influencer marketing campaign planning for F&B\, FMCG\, retail\, and consumer electronics clients such as ANEXT Bank\, Sharp\, Crowne Plaza Changi Airport\, Cedele\, Dr. Hauschka\, Kaplan\, Popmart\, LACTOFIT\, and Waterpik. \n \nMs Michelle Hon\nInfluencer & Founder of Amply360 \nMichelle Hon is an author\, international speaker\, and founder of MomBoss Academy and Amply360. \nAs an influencer\, she’s partnered with global brands\, but her biggest success came from using that same influence to grow her own businesses – including a thriving digital marketing agency. Today\, Michelle helps entrepreneurs and SMEs cut through the noise by combining influence with infrastructure to consistently turn attention into clients. \n \nMs Cassandra Cheng\nPrincipal Specialist\nNTUC’s e2i \nCassandra oversees accounts in the banking\, finance\, insurance\, investment\, and legal sectors\, with a focus on supporting companies in workforce planning. She brings expertise in helping businesses leverage NTUC’s initiatives and maximise government support for manpower and staffing needs. In addition\, Cassandra facilitates the creation of strategic platforms that foster collaboration\, knowledge sharing\, and growth opportunities for companies across these industries. \n \nMs Michell Ling\nSenior Manager\, Business Advisory\nSME Centre@SICCI \nMichell Ling is a business advisor with SME Centre@SICCI. She has over 15 years of experience working in the private and public sector. She is very passionate about assisting SMEs to transform and improve their business management capabilities. \nThe fulfilment of a business advisor comes from witnessing SMEs’ growth over the years and being glad that she has added value to their businesses. \nAcademically\, Michell holds a Bachelor Degree in Computer Engineering from Nanyang Technological University.
URL:https://www.smecentre-sicci.sg/event/demystify-influencer-marketing-for-professional-services/
LOCATION:Devan Nair Institute for Employment and Employability\, #01-02\, 80 Jurong East Street 21\, Singapore\, Singapore\, 609607\, Singapore
CATEGORIES:Capability Workshops
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