Wednesday, December 02 2020, 02:30 PM - 04:30 PM
The New Way Forward x Internationalisation

The New Way Forward x Internationalisation

Breaking into New Markets

As the world recovers from COVID-19 and countries regain their footing, the economic environment and state of industry is starting to recover slowly. Is now the right time to prepare for Internationalisation as the economy recuperates?

Find out what are the key benefits to Internationalisation, where to play and how to win in this NEW Norm, NEW Future and the NEW key Success Drivers. Be empowered with knowledge and strategise a holistic approach to how you can grow your business revenue and go global!


  • Explore the possibilities through immersive case studies and experiences shared in various regions
  • Offering insight and practical understanding of entrepreneurship and what it takes to succeed in the international markets
  • Learn different mode of entry for expansion overseas
  • Current trend of E-commerce
  • Explore assistance and resources available for overseas expansion


Ms Tonya Tan,  Founder & Business Development Director @ World Future Enterprises

Tonya holds a stellar track record for capitalizing on International business opportunities through strategic brand positioning. She brings her in-depth experience from years of managing business development disciplines for prestige brands in Health & Wellness and Fast-Moving Consumer Goods, to managing corporate stakeholder expectations in MNC and Family Business in Retail Distribution and Travel Retail sector.

With 20 over years of regional distribution experience across APAC, US, and Middle East. Tonya evaluates opportunities from a strategic, cultural, and financial perspective. As the founder of World Future Enterprises, she aspires to empower more businesses to succeed internationally.

Mr Phua Shi Jiang, Senior Manager, Business Advisory, SME Centre@SICCI

Mr Phua Shi Jiang (SJ Phua) is a people-oriented professional with close to 10 years’ experience in the customer service industry. He has strong problem-solving skills coupled with initiative and accuracy. This leads to high customer satisfaction and facilitates the development of strong customer relationships. Shi Jiang has joined the SME Centre@SICCI with the intention to build stronger rapport within the SME community. He graduated with a Bachelor of Science in Business Management.

Mr Stephen Nathan, Manager, Business Advisory, SME Centre@SICCI
Stephen Nathan has over a decade of experience in managing business and client relations. Having exposure in several industries including Commercial Banking and F&B, he is able to draw from his expertise to advise SMEs and start-ups on various key pillars of business. He focuses on Workforce Singapore (WSG) programmes. He helps employers meet their hiring and training needs by tapping on available Government initiatives to advance in their business. He delivers HR workshops that raise awareness to SME owners about Workforce Singapore (WSG) programmes such as Adapt & Grow and hiring & training assistance.