Digital Marketing placeholder 7 Nov Kobe NP
Event Introduction:
Pending
Key Learning Points:
- Pending
Programme:
Time |
Event |
| 1.45pm – 2pm |
Registration (at Ngee Ann Polytechnic) |
| 2pm – 2.05pm |
Introduction |
| 2.05pm – 2.50pm | TikTok Strategies That Drive Branding And Business Outcomes Ms Evangeline Leong CEO & Founder Kobe Global Technologies Pte Ltd |
| 2.50pm – 3.35pm | Legal Considerations of Digital Marketing (Placeholder) Mr Steven Lim Advocate & Solicitor; Senior Lecturer in Law Supreme Court of Singapore; Ngee Ann Polytechnic |
| 3.35pm – 4.20pm | Government Support Schemes for Digital Marketing (Placeholder) Ms Michelle Ling Senior Manager, Business Advisory SME Centre@SICCI |
| 4.20pm – 4.30pm |
Question & Answer |
| 4.30pm Onwards |
Light Refreshments |
Speakers’ Profiles:
Ms Evangeline Leong, CEO & Founder (Kobe Global Technologies Pte Ltd)
Evangeline is the Founder & CEO of Kobe Global Technologies. Founded in 2016, Kobe has quickly established itself as a leading influencer marketing agency by specialising in creative ideation and results-driven campaigns with its proprietary influencer data and patented management system. With access to over 14 million creators globally, Kobe effectively matches brands with influencers to engage target audiences. The agency’s excellence is underscored by its 7 consecutive Gold Awards for Influencer Agency of the Year since 2020.
Mr Steven Lim, LLB (Hons), LLM (NUS), MEd (UWA), ACTA, Advocate & Solicitor; Senior Lecturer in Law (Supreme Court of Singapore; Ngee Ann Polytechnic)
Steven is an award-winning Senior Lecturer in Law with the School of Business and Accountancy (BA) of Ngee Ann Polytechnic. He is currently the Programme Lead for the Business Studies (Entrepreneurship Management Option) course offered by BA in collaboration with the Singapore Sports School. He held the appointment of the Course Chair (Joint Programmes) for over 10 years and oversaw the Common Business Programme and the Joint Programmes offered by BA and the School of Engineering and the School of Humanities & Social Sciences.
He is an Advocate & Solicitor of the Supreme Court of Singapore. Prior to joining the academia in 1997, Steven was in legal practice for 10 years as a partner in a law firm specialising in property and commercial law and a legal officer in a statutory board. As BA’s Industry Lead for Law, Steven has been actively developing and customising training for the public and private sectors for more than two decades.
Ms Michelle Ling, Senior Manager, Business Advisory (SME Centre@SICCI)
Michelle Ling is a business advisor with SME Centre@SICCI. She has over 15 years of experience working in the private and public sector. She is very passionate about assisting SMEs to transform and improve their business management capabilities.
The fulfilment of a business advisor comes from witnessing SMEs’ growth over the years and being glad that she has added value to their businesses.
Academically, Michelle holds a Bachelor Degree in Computer Engineering from Nanyang Technological University.