Digital marketing could either create opportunities when done well or be a threat.
An opportunity because it requires less budget to execute far reaching and profitable campaigns compared to traditional media, equalising small businesses and big firms.
A threat because business owners and marketers who are not fluent in digital marketing will find themselves drastically on the losing end as the modern customer be it B2C or B2B, rely on the Internet as the principle source of information, recommendations and reviews.
Learn from Expert Speaker Mr Tom Koh, how the gatekeepers of the Internet: the search engines “think” to be more effective, to get on the 1st pages, to attract leads, sales, web traffic, branding, positioning and authority. Participants will be brought through case studies, pros and cons of organic rankings, paid ads and how to manage them.
Also, hear from Mr Stephen Nathan, Manager, Business Advisory on Employee Engagement and more about Workforce Singapore (WSG) initiatives.
Mr Tom Koh is the CEO of MediaOne Business Group, a leading digital marketing firm. His love affair with digital marketing was cultivated over 2 decades with media firms like Cityneon, SPH, Thomson, POAD and Terrapinn.
As a digital marketer operating in the US and international arena for the last 10 years, Tom has helped thousands of clients achieve success and was one of the first in Asia to pioneer techniques in search engine optimisation which brought him prominence in the Internet scene. Tom consults with various marketing departments in multi-national and government-linked corporations for their digital transformation. Tom holds a Bachelor’s Degree in Computational Science from National University of Singapore (NUS).
Mr Stephen Nathan, Manager, Business Advisory with SME Centre@SICCI focuses on helping employers meet their hiring and training needs and to tap on to Government initiatives that help them advance in their business. He delivers workshops, focusing on helping SME owners be aware of Workforce Singapore (WSG) initiatives such as Adapt & Grow and Hiring & Training assistance programmes.