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Brand Building in the Digital Age  

Event Category: SME Centre Collaborated Event
Event Title: Brand Building in the Digital Age
Presenter: Mr Ashok Miranda, Transmedia Consultancy
Venue: SICCI Building, Seminar Room, Level 2
Address: 31 Stanley Street SICCI Building Singapore (068740)
Date and Time: 19 July 2017 (10:00 AM to 12:00 PM)
Duration: 2 hours


Capability Workshop If you can't read this mail, click here.
7 July 2017
 
Brand Building in the Digital Age
How businesses can build a strong brand and position themselves for success in the digital economy

19 July| 10am to 12pm | SICCI Building, S(068740)


 
Overview

This master class introduces the concept of brand building in the connected economy.

The course will provide a new perspective on branding which is highly relevant for today's businesses and their environment. It will also cover the essential components of how strong brands are built and nurtured.

it will provide deep insight on how to differentiate and position your product or service; and how to own the right perception in your consumers mind.

It will demonstrate how B2B and B2C companies can create resilient brands that leverage customer and employee enthusiasm to dominate their industry, no matter what their competition or market throws at them.

This session's content will cover:
• How to evangelize your brand and tell your brand story
• New paradigm of how successful brands are built in the digital age
• How the world's top brands create amazing brand experiences and deliver on their promise


Target Audience

• Business Owners
• Founders
• Chief Marketing Officer
• Brand Strategists
• Marketing Managers
• Marketing Executives


 
Learning Outcomes

• What is a brand
• How are brand perceptions formed
• Differentiate & position a brand
• Why businesses need a unique brand personality to stand out


 
Speaker Profiles

Mr Ashok Miranda is a Business Transformation Architect and has built world class brands with leading media companies; Walt Disney Television and Sony Pictures.

He is passionate about building brands in the digital age. He believes branding and marketing are going through a seismic change in today's digital economy. Companies need to understand this new paradigm and adapt fast in order to continue to be successful.

He recently founded Transmedia Consultancy, to provide top notch branding, marketing and corporate culture consultancy services and training for SME’s and small businesses.

Ashok is a much sought-after speaker. He speaks regularly at industry, corporate, educational institution events, conferences and seminars throughout the region.


 
Register Now

Please click here to register for this complimentary seminar.

 
Contact Us

31 Stanley Street
SICCI Building
Singapore 068740
Tel: 6508 0147
Email:
sme@smecentre-sicci.sg
Web: www.smecentre-sicci.sg


 
 


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