Yogurt Company Profile:
Berrylite is a 100% Fat-Free American Premium Frozen Yogurt, which is REAL frozen yogurt packed with billions of live and active cultures. Berrylite Frozen yogurt chain in Singapore in run by Mr. Marc. Mr. Marc approached the SME Centre@SICCI to seek advisory to assist him to expand his business beyond Singapore and he was especially keen to enter the Indian market.
SME Centre@SICCI’s assistance:
SME Centre@SICCI advised the company to participate in the Franchising and Licensing Asia (FLA) conference in 2010 where he could meet people who are keen to extend his franchise in India. Mr. Marc was able to establish business contact with a company in Mumbai who was ready to take up the franchise in Mumbai.
Mr. Marc was also advised about the Overseas Marketing Office (OMO) scheme which is a funding programme by International Enterprise Singapore (IE) to help SMEs expand operations overseas. He was put in touch with one of the IE officers to help him to tap the grant.
How the SME benefited from our Service:
The client has been able to establish his foothold in the Indian market and is now looking at penetrating into the market to capitalise on the rapid pace at which Frozen Yogurt is being adopted and accepted. He is looking to open out a considerable number of outlets by way of franchising.